Purna Virji & voice search ready campaigns

I have heard Purna speaking in several web marketing events around Europe and I saw very few speakers competing with her energy and sympathy (not considering her undoubted competence and professionalism). Selected as the most influential PPC expert in the world by Hanapin Marketing (PPC Hero) in their annual ranking, before becoming interested in Pay […]

Why Tara Johnson

In my opinion there are 3 women who rule the PPC world, at least from the point of view of news and updates: Ginny Marvin (Search Engine Land / Marketing Land), Jennifer Slegg (The SEM Post) and Tara Johnson (CPC Strategy). It is not only a question of news, it is the competence which evidently […]

Why Samantha Noble

I am very pleased this year to present a selection of many (very good, it goes without saying) female speakers, after several editions (all of them) where we struggled to find female panelists. I have been asking to Samantha Noble to join us for three years before she finally promised that she would have come […]

adwexp 2017 program & registration opening

Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including Samantha Noble (UK Search Personality of 2016), Purna Virji […]

Happy adwexp 2017

We’re almost there, on January the 10th we will reveal the final program draft of the next ADworld Experience program, which will be in Bologna on 13 and 14 April 2017. To not spoil too much of the agenda, we can only confirm that we will have , as always, a selection of the best […]

How to track conversions in Analytics to optimize AdWords campaigns

I have seen things in AdWords you human wouldn’t believe… (even in agencies or companies which should be above all suspicion). Spasmodic attention to CTR. I have a 10%, so the campaign is perfect! Billions of useless campaigns or groups. As if there was someone else to control and optimize them (and quality scores could skyrocket […]

Searching for PPC cases for ADworld Experience 2017

We are looking for interesting online advertising case histories for the new edition of ADworld Experience on April 13-14 2017 in Bologna (Italy) or via online live streaming. Your case study does not need to be a huge success. It only has to be useful to help people understanding how AdWords and other online advertising platforms actually work and […]