ADworld Experience 2024

October 17-18

Live in Bologna (Italy) or via streaming


PPC & CRO Cases


Speakers / Experts


Hours of Videos



Online advertising success stories

ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event, ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

Some 2024 Speakers


Navah Hopkins


Ruben Runneboom

Taskforce Agency

Jon Loomer

Jon Loomer Digital

Sarah Sal


Adriaan Dekker

Andre-Morys-800×800 (1)

André Morys


Enrica Campana

Andrea Atzori


Bianca Bergshoeff

Maatwerk Online

Igor Ivitskiy

School of Google Ads

Felix Beilharz

Amy Stamper


2024 edition will be on October 17-18, with 24 real PPC cases and 12 advanced seminars / workshops on participants’ accounts live in Bologna (Italy) or via online streaming.

Since 2012 have been speaking at ADworld Experience the top World’s PPC & CRO specialists. See who presented a case story or an advanced seminar in the last edition.

See videos from all previous editions (advanced workshops on Google Ads, Meta Ads, Amazon, Microsoft, Linkedin Ads, Baidu + other networks and real PPC & CRO cases).

Here the Program of ADworld Experience 2024

In 2024 there will be 24 real PPC & CRO cases, 15 advanced seminars and 3 workshops on Google Ads, Meta Ads, LinkedIn Ads + other networks & CRO.
The event is based on 3 parallel sessions on the first day (seminars/workshops) and 2 on the second (PPC cases). All main sessions will be in English or real time translated to English.

Mike Rhodes

Mike Rhodes Ideas

It’s the best All-PPC event I’ve spoken at in over 15 years of doing this.

I can’t recommend it enough.

Nils Rooijmans

Water Cooler Topics

To all PPC Pros that consider visiting a live PPC event -> think no more. ADworld Experience has it all: top notch speakers, great crowd that loves to mingle, amazing city to host the event (Bologna), and then of course there is Gianpaolo Lorusso, the crew, and… Italian food and wine.

Without a doubt the PPC event that I frequented the most times.

Miroslav Varga

Escape Digital Agency

If by any chance you want to hear the newest and most impactful strategies, tips, and tricks to achieve the best results in your PPC campaigns, then the event you should attend is ADworld Experience!

For sure, it’s one of the best PPC conferences in the world (if not the best!). I try not to miss it. Ever!

Gianpaolo Lorusso

ADworld Experience’s Founder

In 2012, after almost 10 years spent with the hands in the Pay Per Click, I began to wonder how I could improve my campaigns.

The answer was: “Knowing what the best advertisers are actually doing”. This is how ADworld Experience was born..

Samantha Noble

Founder Biddable Moments

Conferences dedicated to Paid Media are few and far between and I felt very privileged to be able to be part of this event.

It is really well run and attracts a great crowd of talented PPC marketers. Not only that, it is set right in the heart of Bologna, which is an absolutely beautiful city that you should save some time to explore.

If you cannot make it some of the sessions are live streamed too.

Frederick Vallaeys

Founder of Optmyzr

This is a great conference if you want to learn new cutting-edge PPC techniques in a beautiful city. The speakers are some of the best known names in PPC and they each cover their topic in-depth through case studies. So no short fluffy content here. One of my all-time favorite sessions was at this conference by Martin Roettgerding.


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