PPC & CRO Cases


Speakers / Experts


Hours of Videos



Online advertising success stories

ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event, ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

Some 2022 Speakers


Lisa Raehsler

Big Click co
Neha Divanji (1)

Neha Divanji

Growth Spin

Jeff Sauer


Nils Rooijmans

Water Cooler Topics

Greg Holland

bert-garry (1)

Bert Garry


Kristine Sergejeva

poppy-mace (1)

Poppy Mace


Diana Mutter

Escape Digital Agency

Andrea Tonetti


Esther Del Rio

Making Science

Federico Utzeri


Discover 2022 program. It will anyway be on October 6-7 with 24 real PPC cases and 12 advanced seminars / workshops on participants’ accounts live in Bologna (Italy) or via live streaming.

Since 2012 have been speaking at ADworld Experience the top World’s PPC & CRO specialists. Discover who is going to present a case story or an advanced seminar in the next edition.

See videos from all previous editions (advanced courses on Google Ads, Facebook Ads, Amazon, Microsoft, Linkedin Ads, Baidu + other networks and real PPC & CRO cases).

The Program of ADworld Experience 2022

There will be 24 real PPC & CRO cases, 9 advanced seminars and 2 workshops on Google Ads, Facebook Ads, LinkedIn Ads + other networks & CRO.
The event is based on 3 parallel sessions on the first day and 2 on the second.

Gianpaolo Lorusso

Founder of ADworld Experience

In 2012, after almost 10 years spent with the hands in the Pay Per Click, I began to wonder how I could improve my campaigns.

The answer was: “Knowing what the best advertisers are actually doing”. This is how ADworld Experience was born..

Samantha Noble

Founder Biddable Moments

Conferences dedicated to Paid Media are few and far between and I felt very privileged to be able to be part of this event.

It is really well run and attracts a great crowd of talented PPC marketers. Not only that, it is set right in the heart of Bologna, which is an absolutely beautiful city that you should save some time to explore.

If you cannot make it some of the sessions are live streamed too.

Frederick Vallaeys

Founder of Optmyzr

This is a great conference if you want to learn new cutting-edge PPC techniques in a beautiful city. The speakers are some of the best known names in PPC and they each cover their topic in-depth through case studies. So no short fluffy content here. One of my all-time favorite sessions was at this conference by Martin Roettgerding.

Past Participants