Frederick Vallaeys (@siliconvallaeys)
Among the first 500 Google employees, he has been an AdWords evangelist for about 10 years participating to its construction and teaching advertisers how to get the maximum out of their campaigns. Today he is the founder of Optmyzr, one of the most widespread (& award-winning) tool for optimization and automated reporting and a regular contributor to Search Engine Land, PPCHero & other well known web marketing blogs and a frequent speaker at almost all leading international PPC events.
Client Lead in Wolfgang Digital, engineer turned digital marketer and a graduate of Trinity College Dublin, Rob works on a variety of PPC campaigns from brand awareness to lead generation to e-commerce.
Rob’s talents also delve into the world of content creation. He is a prolific blogger on the Wolfgang blog, some of his posts on Google AdWords updates actually rank higher than the official Google announcements on the same topic, and he has even featured on the Moz blog!
Helena Clark (@helena_clark)
He collaborated with Google in the project "Getting British Business Online", then moved in Periscopix in 2012, where she became head of a PPC account managers team overseeing some key agency clients. He has worked on accounts in many areas, with a preference for retail. Helena’s clients accounts have won several awards, including the UK Search Awards, the Drum Search Awards and DMA. In 2015 she was also named as in PPC Hero’s Top 10 international PPC experts.
JD Prater (@jdprater)
Senior Account Manager in Hanapin Marketing (the company that created PPCHero and HeroConf), creates and implements cutting-edge digital advertising strategies on AdWords, Bing / Yahoo, Facebook, LinkedIn, Pinterest, Twitter and YouTube. Founder of Denver Meetup PPC, he has been digital marketing strategist, among others, in InFlow and Amadeus Consulting, he is a regular contributor to various well-known PPC industry blogs, including SEMRush, Social Media Examiner and many others.
Bart Schutz (@BartS)
Senior Online Strategist, Conversion Optimizer & Managing Partner for Online Dialogue (which has clients such as Booking.com or ABN AMRO and has won more awards in the history of A / B testing on WhichTestWon than anyone else). He is a behavioral economist specialized in consumer psychology, defining himself a persuasion professional (or neuro-fanatic). He contributes to various blogs (including his own wheel-of-Persuasion.com) and speaks regularly in many international events.
Matt Umbro (@Matt_Umbro)
Matt is a Senior Account Manager in charge of Community at Hanapin Marketing. He specializes in eCommerce projects promotion and client relations, while also overseeing content production for PPC Hero Blog (one of the most widely renowned vertical sources in online advertising industry). He is also the founder of PPCChat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.
Ton Wesseling (@tonw)
One of the most renowned European CRO experts, he founded Testing.Agency and Online Dialogue (which works with customers such as Booking.com or ABN AMRO and won more awards in the history of A/B testing at WhichTestWon than anyone else). He created the most visited dutch blog on Analytics and Conversion Rate Optimization (webanalisten.nl), organizes many events (Conversion Hotel, Online Optimizers Meetups, etc.) and regularly speaks at many international events.