ADWEXP 2016 Speakers

Gianpaolo Lorusso (@gianps)

Gianpaolo Lorusso (@gianps)

International session moderator

He has been one of the first Italian web professionals to get involved in SEO in late nineties. He has worked on several important web projects for some large Italian & International groups, initially within one of the greatest Italian web agencies and after 2008 as an independent freelance. Google Adwords Certified Partner since 2005, he takes care of sito-perfetto.it, the first Italian collaborative e-book about web marketing, written by some of the most renowned national Internet professionals.

Kristina Baus (@krisbaus)

Kristina Baus (@krisbaus)

Performics UK

EMEA Business Director at Performics UK, a performance marketing unit of ZentihOptimedia, she joined Performics after spending 3 years as Head of Biddable media at Teradata Interactive, where she managed a team of digital marketing executives. Prior to Teradata, she worked for Google Ireland, where she was managing key clients and agency relationships in Adriatic region. Kristina was shortlisted by Google and The Drum as one of the top 10 women working in paid search in United Kingdom in 2015.

Florian Bouchaud (@flobflorian)

Florian Bouchaud (@flobflorian)

Microsoft

With over 15 years experience in digital marketing, Florian have been promoting Bing Ads in Italy and France since 2015 as SMB Advertising Lead (direct advertisers, resellers and mid-market agencies). Prior to this he was leading the Xbox and Video Advertising Sales across 14 European markets. He started at Microsoft in 2007 as product specialist for Windows Live Messenger, successfully launching new ads formats and custom advertiser games. Before joining Microsoft, he ran the Digital Sales department at France Télévisions and started his career at France Telecom / Orange.

Brad Geddes (@bgtheory)

Brad Geddes (@bgtheory)

AdAlysis

Co-Founder of AdAlysis, the most advanced ad testing tool available for SEA and Certifiedknowledge.org, is the author of “Advanced Google AdWords” (probably the best book ever written about AdWords), he’s worked in PPC for 17 years and has been the first advanced AdWords Seminar leader recognized by Google in the world. For over 15 years has been writing about digital marketing topics and has been working for web companies like Amazon and Yahoo.

Martin Röttgerding (@bloomarty)

Martin Röttgerding (@bloomarty)

Bloofusion

Head of Search Engine Advertising in the German SEM agency Bloofusion, he has been included for two years in a row in the list of 10 world’s most influential international PPC experts by PPCHero. He speaks frequently at industry events, collaborates with various blogs and has revolutionized the way of doing shopping campaigns of many advertisers with an innovative strategy revealed in 2014. He occasionally writes on his blog PPC-ephipany.com, but when he does it is always to say something significant.

Zoran Selinger (@zselinger)

Zoran Selinger (@zselinger)

Wolfgang Digital

Senior Digital Marketer at Wolfgang Digital, Zoran was introduced to search marketing when he competed in the Google Online Marketing Challenge. After placing in the top 1% worldwide, he has never looked back. Since then he has worked for over 50 clients in Australia, Ireland, US, UK, Canada and others, managing campaigns in a variety of verticals. A love for web analytics emerged and Zoran has the rare ability to speak both enthusiastically and accessibly about topics such as dimension widening and data layers.

Viljo Vabrit (@viljovabrit)

Viljo Vabrit (@viljovabrit)

Conversion XL

Senior Conversion Strategist and among the founders of ConversionXL Agency (one of the most widely renowned CRO companies in the World). He experienced working with some of the biggest names in their respective industries like Marriott, Kaspersky, Nuts.com, etc. He provides the background content to ConversionXL blog (one of the most popular vertical CRO blogs in the World) and frequently speaks at industry events worldwide.

Frederick Vallaeys (@siliconvallaeys)

Frederick Vallaeys (@siliconvallaeys)

Optmyzr

Among the first 500 Google employees, he has been an AdWords evangelist for about 10 years participating to its construction and teaching advertisers how to get the maximum out of their campaigns. Today he is the founder of Optmyzr, one of the most widespread (& award-winning) tool for optimization and automated reporting and a regular contributor to Search Engine Land, PPCHero & other well known web marketing blogs and a frequent speaker at almost all leading international PPC events.

Rob Beirne

Rob Beirne

Wolfgang Digital

Client Lead in Wolfgang Digital, engineer turned digital marketer and a graduate of Trinity College Dublin, Rob works on a variety of PPC campaigns from brand awareness to lead generation to e-commerce.
Rob’s talents also delve into the world of content creation. He is a prolific blogger on the Wolfgang blog, some of his posts on Google AdWords updates actually rank higher than the official Google announcements on the same topic, and he has even featured on the Moz blog!

Helena Clark (@helena_clark)

Helena Clark (@helena_clark)

Periscopix

He collaborated with Google in the project "Getting British Business Online", then moved in Periscopix in 2012, where she became head of a PPC account managers team overseeing some key agency clients. He has worked on accounts in many areas, with a preference for retail. Helena’s clients accounts have won several awards, including the UK Search Awards, the Drum Search Awards and DMA. In 2015 she was also named as in PPC Hero’s Top 10 international PPC experts.

JD Prater (@jdprater)

JD Prater (@jdprater)

Hanapin Marketing

Senior Account Manager in Hanapin Marketing (the company that created PPCHero and HeroConf), creates and implements cutting-edge digital advertising strategies on AdWords, Bing / Yahoo, Facebook, LinkedIn, Pinterest, Twitter and YouTube. Founder of Denver Meetup PPC, he has been digital marketing strategist, among others, in InFlow and Amadeus Consulting, he is a regular contributor to various well-known PPC industry blogs, including SEMRush, Social Media Examiner and many others.

Bart Schutz (@BartS)

Bart Schutz (@BartS)

Online Dialogue

Senior Online Strategist, Conversion Optimizer & Managing Partner for Online Dialogue (which has clients such as Booking.com or ABN AMRO and has won more awards in the history of A / B testing on WhichTestWon than anyone else). He is a behavioral economist specialized in consumer psychology, defining himself a persuasion professional (or neuro-fanatic). He contributes to various blogs (including his own wheel-of-Persuasion.com) and speaks regularly in many international events.

Matt Umbro (@Matt_Umbro)

Matt Umbro (@Matt_Umbro)

Hanapin Marketing

Matt is a Senior Account Manager in charge of Community at Hanapin Marketing. He specializes in eCommerce projects promotion and client relations, while also overseeing content production for PPC Hero Blog (one of the most widely renowned vertical sources in online advertising industry). He is also the founder of PPCChat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.

Ton Wesseling (@tonw)

Ton Wesseling (@tonw)

Online Dialogue

One of the most renowned European CRO experts, he founded Testing.Agency and Online Dialogue (which works with customers such as Booking.com or ABN AMRO and won more awards in the history of A/B testing at WhichTestWon than anyone else). He created the most visited dutch blog on Analytics and Conversion Rate Optimization (webanalisten.nl), organizes many events (Conversion Hotel, Online Optimizers Meetups, etc.) and regularly speaks at many international events.

Round table experts panel

Evert Veldhuijzen

Evert Veldhuijzen

The Reach Group
Wijnand Meijer

Wijnand Meijer

iProspect
Andraž Štalec

Andraž Štalec

Red Orbit
Jeff Sauer

Jeff Sauer

Jeffalytics