2024 Speakers & Program v.2

2024 Speakers & Program v.2

We published the (almost) final release of ADworld Experience 2024, which will take place (as planned) on October 17 and 18, 2024, live in Bologna (Italy) and via online live streaming.

The program is focused on two days (Thursday+Friday), with the first day (10/17/24) focused on advanced workshops in Google Ads, Meta Ads, Linkedin, TikTok, programmatic, anaytics and Conversion Rate Optimization and the second day (10/18/24) on real PPC campaign case histories.

The two main moderators will be Valerio Celletti (one of the most well-known and experienced Italian GAds specialists) and Enrica Campana (who excellently moderated in 2023 and has been reconfirmed this year too ;- ).

On Thursday 17 October there will be advanced seminars by:

  • Navah Hopkins (the 3rd most influential PPC specialist in the world in 2024)
  • Jon Loomer (long-time advertising specialist on Meta, for the first time in an event in EU, showing future proof ad structures)
  • Adriaan Dekker (the CNN of PPC, updating us with the latest evolutions in Pmax)
  • André Morys (a fantastic CRO specialist from Germany, explaining what we can learn by first-in-class businesses + what to avoid)
  • Federica Brancale (a very well known design thinking specialist, who will hold a live CRO workshop)
  • Sarah Sal (great Social Media Marketing expert in Hootsuite, driving us in ads & storitelling interactions)
  • Ruben Runneboom (one of the most interesting emerging EU’s GAds PRO, specialized in hyper-competitive niches)
  • Manuel Lodi (programmatic advertising expert, who will navigate the best real time bidding platforms showing their full potential)
  • Felix Beilharz (well-known German SMM expert, who will show us an exclusive eye tracking study on FB/IG ads)
  • Andrew Lolk (one of the World’s top experts in e-commerce promotions, who will raise the bar of our PMax performance)
  • Massimo Vichi (Linkedin marketing specialist, navigating beyond matched audiences)
  • Sante J. Achille (super-known international SEO, who will explain how Natual Language Processing can help PPC campaigns)
  • Dario Zannoni (italo-japanese PPC super expert, who will bring us among Advantage+ DOs & DONTs)
  • Martijn Beumer & Wesley Geurtsen (founder & power user of EU’s largest CSS, showing the wonders of automated bucketing & shopping automations)
  • Marouscha Dorembos (Midsummer Agency CRO & data analyst, who will set the foundamentals of a successful Conversion Rate Optimization process).

A the end of the first day we will have a Google Ads Clinic and a Facebook Ads Clinic (two sessions dedicated entirely to the live analysis of participants’ accounts carried out by the speakers of the day + some experts from our panel of PPC Jedi Knights). This year there will also be a live Conversion Rate Optimization workshop, held by Federica Brancale.

On Friday 18 October 24 real PPC case studies will be presented by the speakers of the first day and:

  • Bianca Bergshoeff (maximizing return rates & profit)
  • Igor Ivitskiy (30x revenue in B2C SaaS)
  • Amy Stamper (from pixels to incremental profits in Meta Ads)
  • Andrea Atzori (Italian/Aussie specialist working on large MetaAds campaigns)
  • Antonio Baroni (multichannel GAds by PeakAce)
  • David Peranic (how to scale PMax keeping high ROAS)
  • Michal Barta (increasing the quality of leads)
  • Emma Welland (successful multichannel campaigns recipe)
  • Andrea Panebianco & Valeria Cipolletti (how Channable can improve e-commerce performance)
  • Luca Bove (Local Service Ads)
  • Chiara Piras (YouTube Ads)
  • Giuseppe Scollo (successfull restructuring GAds with a 8x revenue increase)
  • Alberto Narenti (bidding and performance strategies)
  • Sveva Coltellacci (successful lead generation in Linkedin Ads)
  • Francesco Caolo (microdata & community to boost ROAS)

There still are a few last speakers missing, but I would say that our lineup is already impressive for both quality and years of experience, as usual.

Be careful though, because almost 200 participants have already secured their place in Bologna. The location is small and people are whispering… so the places to attend live are decreasing rapidly (and their price will soon go up again).

Have you already registered or do you like to suffer? 🙂

Gianpaolo Lorusso
info@gplorusso.it
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