ADworld Experience 2024

October 17-18

Live in Bologna (Italy) or via streaming


PPC & CRO Cases


Speakers / Experts


Hours of Videos



Online advertising success stories

ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event, ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

Some 2023 Speakers


Mike Rhodes


Fiona Bradley

FB Comm

Anthony Tedesco


Markéta Kabátová

tom-breeze (1)

Tom Breeze

Miroslav-Varga (1)

Miroslav Varga

Escape Studio

Enrica Campana

Peter Maas

Grow Up Digital

Lars Maat

Maatwerk Online

Nils Rooijmans

Silvia Balejčíková

Basta Digital

Himani Maurya

Wolfgang Digital

2024 edition will be on October 17-18, with 24 real PPC cases and 12 advanced seminars / workshops on participants’ accounts live in Bologna (Italy) or via online streaming.

Since 2012 have been speaking at ADworld Experience the top World’s PPC & CRO specialists. See who presented a case story or an advanced seminar in the last edition.

See videos from all previous editions (advanced workshops on Google Ads, Meta Ads, Amazon, Microsoft, Linkedin Ads, Baidu + other networks and real PPC & CRO cases).

Waiting for 2024 program, see what we did in 2023

In 2024 there will be 24 real PPC & CRO cases, 9 advanced seminars and 3 workshops on Google Ads, Meta Ads, LinkedIn Ads + other networks & CRO.
The event is based on 3 parallel sessions on the first day (seminars/workshops) and 2 on the second (PPC cases). All main sessions will be in English or real time translated to English.

Gianpaolo Lorusso

Founder of ADworld Experience

In 2012, after almost 10 years spent with the hands in the Pay Per Click, I began to wonder how I could improve my campaigns.

The answer was: “Knowing what the best advertisers are actually doing”. This is how ADworld Experience was born..

Samantha Noble

Founder Biddable Moments

Conferences dedicated to Paid Media are few and far between and I felt very privileged to be able to be part of this event.

It is really well run and attracts a great crowd of talented PPC marketers. Not only that, it is set right in the heart of Bologna, which is an absolutely beautiful city that you should save some time to explore.

If you cannot make it some of the sessions are live streamed too.

Frederick Vallaeys

Founder of Optmyzr

This is a great conference if you want to learn new cutting-edge PPC techniques in a beautiful city. The speakers are some of the best known names in PPC and they each cover their topic in-depth through case studies. So no short fluffy content here. One of my all-time favorite sessions was at this conference by Martin Roettgerding.


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