Author: Gianpaolo Lorusso

The top 10 international Pay Per Click Industry News from July 9 to 29, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Google launches Enhanced Conversions...

We are working hard (in the pauses between one swim in the sea and another :-)) and it will not take long before we publish the first draft program for ADworld Experience 2021 (which is confirmed on October 14-15, in Bologna and/or via live streaming). We...

The top 10 international Pay Per Click Industry News from June 28 to July 9, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Microsoft launches Multimedia...

The top international news on Pay Per Click from June 11 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: How to exclude #GoogleAds app traffic all at once (thanks to Matt Umbro & Brett Bodofsky...

The top international news on Pay Per Click from May 28 to June 11, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Exact Match prevailing on Ad Rank (Google Says)https://www.seroundtable.com/exact-match-keywords-google-ads-eligibility-31567.html Google launches Related Video expensions for Video Campaignshttps://support.google.com/google-ads/answer/10746067 Broad...

The top international news on Pay Per Click from May 14 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Key announcements at Google Marketing Livestream 2021https://www.searchenginejournal.com/key-takeways-from-the-google-marketing-livestream/408676/ A real case story about smart bidding successhttps://granularmarketing.com/how-google-ads-smart-bidding-increased-my-conversions-by-171/ Google introduces a...

The top international news on Pay Per Click from May 1 to 14, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Facing iOS14 changes in Facebook Adshttps://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/ Mobile vs Desktop ads. Are you sure you are looking at...

The top international news on Pay Per Click from April 16 to 30, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will estimate Customer Match recognition rate instantlyhttps://support.google.com/google-ads/answer/10635537 Why Facebook's Conversions API is so importanthttps://www.seerinteractive.com/blog/why-facebook-conversions-api-matters-in-a-cookie-less-future/ Real Time matching...

The top international news on Pay Per Click from April 2 to 16, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will release dynamic exclusion lists in coming weekshttps://support.google.com/google-ads/answer/10602822 Facebook may soon offer budget optimization across FB,...