The State of PPC in Europe (SURVEY)

Author: Gianpaolo Lorusso

The top international news on Pay Per Click from December 21, 2020 to January 22, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Linkedin profile targeting in Microsoft Adshttps://www.ppchero.com/microsoft-ads-linkedin-profile-targeting-a-review/ Gmail Campaigns will only be available via Discovery Campaigns...

The top international news on Pay Per Click from December 1 -21, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to apply Google Ads recommendations (or not)https://www.practicalecommerce.com/when-to-apply-google-ads-recommendations-or-not How to effectively scale...

The top international news on Pay Per Click from November 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to Use YouTube TrueView Discovery and In-Stream video adshttp://www.clixmarketing.com/blog/2020/11/25/should-i-use-trueview-discovery-or-in-stream/ Google Ads is testing...

Videos of the advanced courses on Google Ads, Facebook Ads (+ Microsoft & APAC networks) and real PPC & CRO cases presented at the last ADworld Experience are now available in our online shop. You can now watch all last 4 year videos with timely access,...

After the fibrillations caused by the last Italian anti-covid19 regulation issued on Tuesday we are finally ready to welcome all the participants of ADworld Experience, tomorrow and the day after (October 15th and 16th) in Bologna (Italy) or via live online streaming. This latest restrictions introduced...

We have released on Friday the final program of ADworld Experience 2020, which will take place, as planned, on October 15th and 16th in presence in Bologna and via live streaming. Venue's capacity is reduced by 50% to guarantee distances among participants, there will be temperature...

The top international news on Pay Per Click from September 11 to 25, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Take the survey on the State of PPC in Europehttps://www.adworldexperience.it/en/the-state-of-ppc-in-europe/ Facebook...

Would you like to know where the Pay Per Click industry is heading in the Old Continent and how you are performing vs other colleagues all over Europe? With this short survey you will see the best performing networks, average incomes, years of seniority, certifications, most...

The top international news on Pay Per Click from July 24 to September 11, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Sign the petition to ask Google Ads to opt-out...

Yesterday creating a new custom audience I have spotted some new options available globally for Google Display Network campaigns: There is now a distinction between Google's properties and the rest of Display Network;Now you can target people who visited certain categories of places. The first distinction is...