Author: Gianpaolo Lorusso

The recently constituted Paid Search Association is dedicated to advancing the Pay Per Click industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards. Paid Search Association Conference 2020 is intended to give all PPC professionals a (free) occasion of high level support and update during...

As every year, Hanapin Marketing draws up a ranking of the World's most influential online advertising specialists. This list has always been made up almost entirely of American Professionals. Not that I have nothing against US PPC Pros. On the contrary. I think USA is for...

The top international news on Pay Per Click in weeks from March 27 to April 10, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Brandon Doyle, CEO of Wallaroo Media, a US digital marketing agency with clients like...

The top international news on Pay Per Click in weeks from March 13 to 27, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Navah Hopkins (Hennessey Digital, former Wordstream), one of the 25 most influent PPC specialists in...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 29 to March 13, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience with Lars Maat (Maatwerk Online), one of the best known Dutch...

Corona Virus 1 - Adworld Experience 0, and kick off again. Given the evolution of the situation, we decided to postpone the event to October 15 & 16, 2020, when we plan to balance the score with this invisible, but aggressive enemy (3/13 UPDATE:...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 14 to 28, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp    Here are the links to the commented...

Do we want a (stupid) virus to stop us? Naaay! ADworld Experience will for sure be on April 23 and 24, 2020. In the very unlikely event that local authorities will ask us not to do it live in Bologna, we are in fact ready to...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from January 23 to February 14, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Depesh mandalia, one of the most renowned Facebook marketers in...

Tonight I received an email directly from Google anticipating that starting from June 2020 part of the verification criteria for Google Ads Partner program will change. As far as I have read / understood the most important news are: Performance criteria for maintaining Partner's badge will be...