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The top international news on Pay Per Click from March 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Dig deeper in PPC attribution modelinghttps://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio How Paid Search impacts organoc traffic (& sales)https://www.searchenginejournal.com/paid-search-incrementality/397279/ How to use Samesite...

The top international news on Pay Per Click from February 19 to March 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will stop cross-site tracking/targeting in its plarformshttps://tinuiti.com/blog/data-privacy/breaking-news-google-announces-end-of-behavioral-targeting-for-ad-products/ Do users really hate retargeting?https://vwo.com/blog/retargeting-an-incredibly-powerful-cro-tool/ Be sure to have...

The top international news on Pay Per Click from February 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Responsive Search Ads are now the default ad unit in Search Campaignshttps://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224 Gmail Ads going away: what...