Google has recently announced 2 great news for fans of conversions imported into GAds from GA4: the transition to an attribution model closer to the one used by GAds (from cross-channel non last click to full cross-channel), release expected in the coming weeks; the updating of the...
The event to present the new Google Ads products for Europe, Middle East and Asia area has just ended and here I am to recap main innovations just released or planned for the coming months. After a long introduction on how beautiful and effective Google's...
The top 10 international Pay Per Click Industry News from March 3 to 17, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 TikTok will enter the...