Some days ago, tickled by a very good post by Rossella Cenini (a top contributor of the official Italian AdWords Community) I discovered to my great surprise that it is not so easy to exclude from your search campaigns one or more user groups tracked...
#StepInsideAdWords livestream is just finished, and here is what we can expect from Google in the next few months. AdWords will allows you to focus even more on people and not on individual devices. The total estimated cross-channel conversion data are only a first step in...
All details for ADworld Experience 2014 are finally set. This year the optimization case studies will be presented by: Alessandro Agostini (Bruce Clay International), Rossella Cenini (Top contributor Italian AdWords Community, Studio Cappello), Brad Geddes (author of "Advanced Google AdWords" and first Google AdWords seminar leader...