You’re paying for clicks, people are visiting your website and yet your conversions aren’t where they need to be. Unfortunately this is an all too common story. There are lots of things you can do within your AdWords account to rectify and optimise this, but often...
In over ten years of experience managing AdWords campaigns I have always been asking myself if there was a universal quick and objective method to evaluate an account, independently from its goals, budget and structure. I realized that the answer was positive only a couple of years...
New trial run & interstitial ads for app install Because one in four apps installed are never used, Google has redesigned their in-app mobile ad formats, and want to improve the app ad experience (original source here: adwords.blogspot.com/2015/12/trial-run-ads-interactive-interstitials-beta.html). With two new more appealing types of ad formats,...