A former Google employee (who must remain of course anonymous) unveiled us the original algorithm used for Quality Score calculation in AdWords. Our source, who we will call April F., explained us that the quality score not only sets the cost per click (the higher the...
In these days we are finalizing the rose of 2014 edition's success cases, and we could engage another really big speaker in the international AdWords panorama (but we will talk about it only when we know it for sure). We are about to launch international campaigns...
It is my honour and pleasure to confirm that Brad Geddes, one of the most renowned and respected international AdWords professionals will join the next ADworld Experience as a lecturer. Brad, who has worked for over a decade at Google, is the author of one...