29 Jan A recap of AdWords innovations in 2015 last quarter
New trial run & interstitial ads for app install Because one in four apps installed are never used, Google has redesigned their in-app mobile ad formats, and want to improve the app ad experience (original source here: adwords.blogspot.com/2015/12/trial-run-ads-interactive-interstitials-beta.html). With two new more appealing types of ad formats,...