Here below is the complete text of Google official announcement about the change from AdWords Certification program to the new ‘Google Partners’ program. “On September 30, 2013, Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing...
As we anticipated last June in our post about the use of CPE (cost per engagement) in AdWords, Google has launched also in Italy a new series of campaigns based on "rich media" ads. Thanks to Francesca Sticca, we are able to show you the first...
A 20-page free guide covering all base optimizations that you cannot miss in your Adwords campaigns, by Gianpaolo Lorusso. This guide aims to avoid you any waste of time and it provides all essential information required to set up and optimize your account. The deliberately concise...