Bye-bye exclusion, welcome new device specific targeting options

Starting from September, excluding the domain within blocked placements will no longer prevent our ads from appearing in mobile apps. These placements can be blocked “upstream”, in a more targeted way, for smartphones and / or tablets, through a new targeting setting (already available in many accounts in the more options menu: “Settings > […]

Here are AdWords, Facebook Ads, Linkedin & CRO Video-Courses/Cases from adwexp18

Videos of the advanced Pay Per Click courses and case histories presented at ADworld Experience are now available in our Online Shop. There are 1.5h or 45 minutes seminars on AdWords, Facebook Ads, Linkedin Ads & CRO + 30 minutes real PPC and Conversion Rates Optimization video-cases. Among the speakers some of the World’s leading […]

The Most Important AdWords Innovations in 2017

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]

New simplified rotation options for AdWords Ads starting from 9/25

Google is beginning to notify the change of ad rotation settings, which will be operational starting from September 25th. The available settings are reduced by the current 4 (Optimize for clicks, Optimize for conversions, Rotate evenly and Rotate indefinitely) to only 2: Optimize – Prefer best performing ads (which will regroup old optimize for clicks/conversions […]

adwexp 2017 program & registration opening

Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including Samantha Noble (UK Search Personality of 2016), Purna Virji […]

Here are ADworld Experience 2016 videos

We published some days ago all latest videos of adwexp16 in our online shop. There you will find approximately 18 hours of high quality videos + PDF slides with complete recordings of 2 advanced seminars and 10 PPC optimization cases presented by the international speakers during ADworld Experience on 14 and 15 April in Bologna (Italy). Here […]

Can you measure the optimization of your AdWords account? (Infographic)

In over ten years of experience managing AdWords campaigns I have always been asking myself if there was a universal quick and objective method to evaluate an account, independently from its goals, budget and structure. I realized that the answer was positive only a couple of years ago, and since then I have systematically been […]