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Is now open the hunting season for Pay Per Click & Conversion Rate Optimization case stories for the next ADworld Experience, which will be on October 6-7, 2022, in Bologna (Italy) + via live streaming. Your case study does not need to be a huge success. It has...

The top 10 international Pay Per Click Industry News from January 7 to 21, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Commenting a "Google Ads...

Today while I was working on some campaigns I realized that Google Ads has released the possibility of selecting the size of the company and the macro-sector of activity of the user to target search audiences. This is very interesting, despite the fact that no official...

The top 10 international Pay Per Click Industry News from December 23, 2021 to January 7, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Facebook Ads...

The top 10 international Pay Per Click Industry News from December 10 to 23, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Broad Match vs others...

In my experience (now almost twenty years old) there are 2 main reasons why GAds accounts may underperform. Google is for sure happy if you get great results from campaigns. And this is not because they are incurable philanthropists (even if Big G is among those...

The top 10 international Pay Per Click Industry News from November 26 to December 10, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 When and how...

The top 10 international Pay Per Click Industry News from October 25 to November 12, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Performance Max campaigns...

The top 10 international Pay Per Click Industry News from October 8 to 25, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Facebook is improving conversion...

The top 10 international Pay Per Click Industry News from September 24 to October 8, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Google Ads expands...