In my experience (now almost twenty years old) there are 2 main reasons why GAds accounts may underperform. Google is for sure happy if you get great results from campaigns. And this is not because they are incurable philanthropists (even if Big G is among those...

During last SEMRush PPCWeek series of free webinars we recorded the full video of Gianpaolo Lorusso's 3/19 presentation about measuring your AdWords account optimization level only looking at 3 main KPIs. This very simple, but still solid, procedure has been developed in more than 10 years...

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