9/6 UPDATE: I completely misunderstood Google's announcement! (sorry about that). I'm still incredulous, but today I received the first official notification in one of my accounts that the device content exclusion settings will soon be "simplified" by eliminating the possibility of excluding apps traffic. Google is actually removing...
I have heard Purna speaking in several web marketing events around Europe and I saw very few speakers competing with her energy and sympathy (not considering her undoubted competence and professionalism). Selected as the most influential PPC expert in the world by Hanapin Marketing (PPC Hero)...
New trial run & interstitial ads for app install Because one in four apps installed are never used, Google has redesigned their in-app mobile ad formats, and want to improve the app ad experience (original source here: adwords.blogspot.com/2015/12/trial-run-ads-interactive-interstitials-beta.html). With two new more appealing types of ad formats,...