PPC World News Live #30

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from  October 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: New first party FacebookAds pixel to better track Safari users https://www.cpcstrategy.com/blog/2018/10/facebook-pixel-update/ […]

PPC World News Live #29

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: Comparison Shopping Sites enter Google (EU antitrust fine first […]

PPC World News Live #28

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from August 31 to September 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: A script to detect anomalies in hourly spend in […]

PPC World News Live #27

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 27 to August 31, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: Google is removing the possibility to prevent display ads […]

Search Network Impression Share is now (almost) in Real Time

No official announcement has been made about it, but today I realized (with pleasure) that Search Network Impression Share data are now available in real time (or better, with a delay comparable with all the other AdWords metrics). Up to now you cannot see data for the same day, but it was necessary to wait […]

Google is removing the possibility to prevent display ads from being shown in apps

9/6 UPDATE: I completely misunderstood Google’s announcement! (sorry about that). I’m still incredulous, but today I received the first official notification in one of my accounts that the device content exclusion settings will soon be “simplified” by eliminating the possibility of excluding apps traffic. Google is actually removing the possibility of excluding GDN ads from displaying […]

PPC World News Live #26

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 14 to 27, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: First (interesting) results for in-market remarketing for Search Campaings (still in […]

PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Now it is possible to adjust conversion values after they […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]