PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Now it is possible to adjust conversion values after they […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]

PPC World News Live #23

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks May 18 to June 1, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: ZIP Codes geolocalized campaigns in AdWords https://searchengineland.com/improving-ppc-relevance-with-zip-code-based-geotargeting-298299 Facebook Ads Benchmark study […]

PPC World News Live #22

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 23 to May 18, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New functionalities coming in AdWords (finally, timeline notes!!!) https://searchengineland.com/google-adwords-notes-recommendations-account-performance-score-293998 New targeting […]

PPC World News Live #21

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 2 to 23, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Quora is investing quite a lot on Ads https://business.quora.com/Expanded-Suite-of-Targeting-Options-for-Quora-Ads How to create […]

PPC World News Live #20

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 19 to February 2, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: A good argument in favour of automatic placements in Google […]

PPC World News Live #19

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 1/4 of the global advertising spend goes to Google or Facebook […]

PPC World News Live #18

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 23, 2017 to January 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Facebook data on mobile advertising influence on conversions (mobile […]

The Most Important AdWords Innovations in 2017

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]

PPC World News Live #17

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 16 to 23, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New Analytics reports to better track users behavior on our site […]