PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Now it is possible to adjust conversion values after they […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]

PPC World News Live #23

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks May 18 to June 1, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: ZIP Codes geolocalized campaigns in AdWords https://searchengineland.com/improving-ppc-relevance-with-zip-code-based-geotargeting-298299 Facebook Ads Benchmark study […]

PPC World News Live #22

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 23 to May 18, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New functionalities coming in AdWords (finally, timeline notes!!!) https://searchengineland.com/google-adwords-notes-recommendations-account-performance-score-293998 New targeting […]

PPC World News Live #21

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 2 to 23, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Quora is investing quite a lot on Ads https://business.quora.com/Expanded-Suite-of-Targeting-Options-for-Quora-Ads How to create […]

PPC World News Live #20

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 19 to February 2, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: A good argument in favour of automatic placements in Google […]

PPC World News Live #19

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 1/4 of the global advertising spend goes to Google or Facebook […]

The Most Important AdWords Innovations in 2017

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]

Here are ADworld Experience 2016 videos

We published some days ago all latest videos of adwexp16 in our online shop. There you will find approximately 18 hours of high quality videos + PDF slides with complete recordings of 2 advanced seminars and 10 PPC optimization cases presented by the international speakers during ADworld Experience on 14 and 15 April in Bologna (Italy). Here […]

AdWords fall collection of news

With holiday shopping season approaching and growing pressure from Facebook & co., in the last three months Google has rolled out a lot of new functionalities, especially in shopping campaigns. Here’s a little recap of the most important ones: Remarketing is available in Shopping campaigns too. The main contextual targeting linked to keywords used in products feeds can […]