The State of PPC in Europe (SURVEY)

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The top international news on Pay Per Click from December 21, 2020 to January 22, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Linkedin profile targeting in Microsoft Adshttps://www.ppchero.com/microsoft-ads-linkedin-profile-targeting-a-review/ Gmail Campaigns will only be available via Discovery Campaigns...

The top international news on Pay Per Click from December 1 -21, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to apply Google Ads recommendations (or not)https://www.practicalecommerce.com/when-to-apply-google-ads-recommendations-or-not How to effectively scale...

Videos of the advanced courses on Google Ads, Facebook Ads (+ Microsoft & APAC networks) and real PPC & CRO cases presented at the last ADworld Experience are now available in our online shop. You can now watch all last 4 year videos with timely access,...

The top international news on Pay Per Click from July 24 to September 11, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Sign the petition to ask Google Ads to opt-out...

The top international news on Pay Per Click from April 10 to 24, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Purna Virji (Microsoft), one of the best known PPC specialists in the World and “US Search Personality” for 2019. Subscribe our channel...

The recently constituted Paid Search Association is dedicated to advancing the Pay Per Click industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards. Paid Search Association Conference 2020 is intended to give all PPC professionals a (free) occasion of high level support and update during...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from January 23 to February 14, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Depesh mandalia, one of the most renowned Facebook marketers in...

Tonight I received an email directly from Google anticipating that starting from June 2020 part of the verification criteria for Google Ads Partner program will change. As far as I have read / understood the most important news are: Performance criteria for maintaining Partner's badge will be...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from December 20, 2019 to January 23, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp    Here are the links to...