I wrote the first version of my Free Quick Guide to Google Ads way back in 2012 (it seems impossible, but 10 years have passed!). The idea behind it has always been not only to give newbies a reasoned synthesis of the most important aspects of...
Today while I was working on some campaigns I realized that Google Ads has released the possibility of selecting the size of the company and the macro-sector of activity of the user to target search audiences. This is very interesting, despite the fact that no official...
The top international news on Pay Per Click from April 16 to 30, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will estimate Customer Match recognition rate instantlyhttps://support.google.com/google-ads/answer/10635537 Why Facebook's Conversions API is so importanthttps://www.seerinteractive.com/blog/why-facebook-conversions-api-matters-in-a-cookie-less-future/ Real Time matching...
The top international news on Pay Per Click from February 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Responsive Search Ads are now the default ad unit in Search Campaignshttps://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224 Gmail Ads going away: what...
The top international news on Pay Per Click from December 21, 2020 to January 22, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Linkedin profile targeting in Microsoft Adshttps://www.ppchero.com/microsoft-ads-linkedin-profile-targeting-a-review/ Gmail Campaigns will only be available via Discovery Campaigns...
The top international news on Pay Per Click from December 1 -21, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to apply Google Ads recommendations (or not)https://www.practicalecommerce.com/when-to-apply-google-ads-recommendations-or-not How to effectively scale...
Videos of the advanced courses on Google Ads, Facebook Ads (+ Microsoft & APAC networks) and real PPC & CRO cases presented at the last ADworld Experience are now available in our online shop. You can now watch all last 4 year videos with timely access,...
The top international news on Pay Per Click from July 24 to September 11, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Sign the petition to ask Google Ads to opt-out...
On August 11, 2020, I noticed a sudden drop in impressions in some Gads campaigns using keyphrases like “Google Ads” or “AdWords” + other words (such as: courses, training etc.). Initially I thought it was a problem of my own campaigns, but 20 days and several...
The top international news on Pay Per Click from April 10 to 24, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Purna Virji (Microsoft), one of the best known PPC specialists in the World and “US Search Personality” for 2019. Subscribe our channel...