Search Network

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Miroslav Varga, one of the most renown PPC specialists in Croatia. Subscribe...

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Amy Bishop, contributor to all the most renowned PPC vertical blogs...

In these last days we updated the program of the next ADworld Experience, which will take place on April 4 and 5 in Bologna (or via live streaming). As in the last editions, the event will take 2 days, in the first one (4/4) there will...

No official announcement has been made about it, but today I realized (with pleasure) that Search Network Impression Share data are now available in real time (or better, with a delay comparable with all the other AdWords metrics). Up to now you cannot see data for...

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 19 to February 2, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: A good argument in...

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of...

Google is beginning to notify the change of ad rotation settings, which will be operational starting from September 25th. The available settings are reduced by the current 4 (Optimize for clicks, Optimize for conversions, Rotate evenly and Rotate indefinitely) to only 2: Optimize - Prefer best...

Yesterday I came across a post by Valerio Celletti showing an extra 80 characters text field below the regular description in an AdWords Extended Text Ad. I then recalled reading something about tests made by Google on even longer texts than ETA and realized it could be...

Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including...