Search network Archives - ADworld Experience

Here are AdWords, Facebook Ads, Linkedin & CRO Video-Courses/Cases from adwexp18

15 May 2018/1 Comment/in About the event, AdWords & Analytics, Display network, Events, Optimizing campaigns, Search network, Video & Shop /by Gianpaolo Lorusso

Videos of the advanced Pay Per Click courses and case histories presented at ADworld Experience are now available in our Online Shop. There are 1.5h or 45 minutes seminars on AdWords, Facebook Ads, Linkedin Ads & CRO + 30 minutes real PPC and Conversion Rates Optimization video-cases. Among the speakers some of the World’s leading […]

The Most Important AdWords Innovations in 2017

29 December 2017/0 Comments/in Display network, New AdWords features, Optimizing campaigns, Remarketing & Retargeting, Search network /by Gianpaolo Lorusso

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]

New simplified rotation options for AdWords Ads starting from 9/25

30 August 2017/0 Comments/in Display network, New AdWords features, Optimizing campaigns, Search network /by Gianpaolo Lorusso

Google is beginning to notify the change of ad rotation settings, which will be operational starting from September 25th. The available settings are reduced by the current 4 (Optimize for clicks, Optimize for conversions, Rotate evenly and Rotate indefinitely) to only 2: Optimize – Prefer best performing ads (which will regroup old optimize for clicks/conversions […]

Extended Text Ads, even more extended

3 March 2017/0 Comments/in New AdWords features, Search network /by Gianpaolo Lorusso

Yesterday I came across a post by Valerio Celletti showing an extra 80 characters text field below the regular description in an AdWords Extended Text Ad. I then recalled reading something about tests made by Google on even longer texts than ETA and realized it could be an alpha test designed to check if these extra texts […]

adwexp 2017 program & registration opening

11 January 2017/0 Comments/in About the event, AdWords & Analytics, Display network, Events, Optimizing campaigns, Search network, Video & Shop /by Gianpaolo Lorusso

Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including Samantha Noble (UK Search Personality of 2016), Purna Virji […]

New “Campaign groups” tab is being tested in AdWords

2 September 2016/0 Comments/in Display network, New AdWords features, Search network /by Gianpaolo Lorusso

Yesterday I noticed by chance that in one of the accounts I manage (with a fairly high budget) appeared a new tab “Campaign groups” in the main navigation menu on the left. I looked for it in several other accounts but I did not find it anywhere else. It is clearly a test of a […]

PPC outlooks from SMX Advanced by James Svoboda

1 July 2016/0 Comments/in Display network, New AdWords features, Optimizing campaigns, Search network /by Gianpaolo Lorusso

James Svoboda, one of our ambassadors, recently showed a fantastic presentation about what we are going to face in AdWords in the next months at SMX Advanced in Seattle. In the slides you will find the first tests about Expanded Texts Ads, the new enlarged ads format that will be probably released in July (ads will […]

Here are ADworld Experience 2016 videos

12 May 2016/0 Comments/in About the event, AdWords & Analytics, Display network, Events, Optimizing campaigns, Remarketing & Retargeting, Search network, Video & Shop /by Gianpaolo Lorusso

We published some days ago all latest videos of adwexp16 in our online shop. There you will find approximately 18 hours of high quality videos + PDF slides with complete recordings of 2 advanced seminars and 10 PPC optimization cases presented by the international speakers during ADworld Experience on 14 and 15 April in Bologna (Italy). Here […]

Alert script for Conversion Rate drops

7 April 2016/0 Comments/in AdWords & Analytics, Display network, Optimizing campaigns, Search network /by Gianpaolo Lorusso

Some time ago I was looking for a way to get a daily email alert for sudden drops in the overall Conversion Rate of an account (which is an important warning of potential issues in the landing site or in campaigns). AdWords does not currently offers a non-scripting way to check the overall level of Conversion Rate […]

4 Tips to get more from Search Partners

11 March 2016/0 Comments/in AdWords & Analytics, Optimizing campaigns, Search network /by Rod Richmond

Search partners performance is easy to overlook. Much of the time, campaigns are auto opted in to Search Partner ads, and forgotten about until a PPC audit comes calling. However these ads, although not as glamorous as regular search ads, can sometimes be the hidden gems in our accounts. We’re going to look at 4 […]

Here are AdWords, Facebook Ads, Linkedin & CRO Video-Courses/Cases from adwexp18

The Most Important AdWords Innovations in 2017

adwexp 2017 program & registration opening

New “Campaign groups” tab is being tested in AdWords

PPC outlooks from SMX Advanced by James Svoboda

Here are ADworld Experience 2016 videos

Alert script for Conversion Rate drops

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