PPC World News Live #31

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 19 to December 3, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: Bing Ads introduces Linkedin Ads audiences targeting https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin New functions […]

PPC World News Live #29

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: Comparison Shopping Sites enter Google (EU antitrust fine first […]

Search Network Impression Share is now (almost) in Real Time

No official announcement has been made about it, but today I realized (with pleasure) that Search Network Impression Share data are now available in real time (or better, with a delay comparable with all the other AdWords metrics). Up to now you cannot see data for the same day, but it was necessary to wait […]

Here are AdWords, Facebook Ads, Linkedin & CRO Video-Courses/Cases from adwexp18

Videos of the advanced Pay Per Click courses and case histories presented at ADworld Experience are now available in our Online Shop. There are 1.5h or 45 minutes seminars on AdWords, Facebook Ads, Linkedin Ads & CRO + 30 minutes real PPC and Conversion Rates Optimization video-cases. Among the speakers some of the World’s leading […]

The Most Important AdWords Innovations in 2017

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]

New simplified rotation options for AdWords Ads starting from 9/25

Google is beginning to notify the change of ad rotation settings, which will be operational starting from September 25th. The available settings are reduced by the current 4 (Optimize for clicks, Optimize for conversions, Rotate evenly and Rotate indefinitely) to only 2: Optimize – Prefer best performing ads (which will regroup old optimize for clicks/conversions […]

adwexp 2017 program & registration opening

Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including Samantha Noble (UK Search Personality of 2016), Purna Virji […]