The State of PPC in Europe (SURVEY)

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The top international news on Pay Per Click from September 11 to 25, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Take the survey on the State of PPC in Europehttps://www.adworldexperience.it/en/the-state-of-ppc-in-europe/ Facebook...

Do we want a (stupid) virus to stop us? Naaay! ADworld Experience will for sure be on April 23 and 24, 2020. In the very unlikely event that local authorities will ask us not to do it live in Bologna, we are in fact ready to...

It is now open the hunting season for interesting Pay Per Click / Conversion Rate Optimization case histories for the new edition of ADworld Experience (on April 4-5, 2019, in Bologna - Italy). Your case study does not need to be a huge success. It only has to...

There are a couple of important news in how AdWords tracks and reports conversions. First of all, Google Analytics started to save new cookies (_gac) with AdWords GCLID auto-tagged data in order to comply with new Intelligent Tracking Prevention functionality announced by Apple last June, which...

We are looking for interesting Pay Per Click and/or Conversion Rate Optimization case histories for the new edition of ADworld Experience (that 99% will be on April 12-13, 2018, in Bologna - Italy). Your case study does not need to be a huge success. It only has to...

During the last edition of AdWorld Experience in April 2017, we had the chance (and the honor) to host Karl Gilis and his business partner Els Aerts for an advanced seminar on Conversion Rate Optimization and for a case stories collection with practical tips on...

It has been a very long negotiation with Karl Gilis to have him at ADworld experience. It started last year before 2016 edition, but he could not join us because he had already booked a holiday in Africa! (damn it ;-). I did notice him a...