The most important Pay Per Click news from August 22 to 29, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=62v-bX0mrDE In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Amazon is back (in Europe)Mike Ryan...
The top ten most interesting global news on Pay Per Click from September 1 to 9, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=1jOpaaiGOQY In the video (AI translated to English) contents are exposed starting from the last one (as in any honorable...
We released the first preview of ADworld Experience 2024, which will take place (as planned) on October 17 and 18, 2024, live in Bologna (Italy) and via online live streaming. The program is focused on two days (Thursday+Friday), with the first day (10/17/24) focused on advanced...
The top 10 international Pay Per Click Industry News from November 11 to 25, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Using PMax only for...
The top 10 international Pay Per Click Industry News from May 20 to June 3, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Top recaps from...
The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 3 cases of pure...
The top international news on Pay Per Click from September 11 to 25, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Take the survey on the State of PPC in Europehttps://www.adworldexperience.it/en/the-state-of-ppc-in-europe/ Facebook...
Do we want a (stupid) virus to stop us? Naaay! ADworld Experience will for sure be on April 23 and 24, 2020. In the very unlikely event that local authorities will ask us not to do it live in Bologna, we are in fact ready to...
It is now open the hunting season for interesting Pay Per Click / Conversion Rate Optimization case histories for the new edition of ADworld Experience (on April 4-5, 2019, in Bologna - Italy). Your case study does not need to be a huge success. It only has to...
There are a couple of important news in how AdWords tracks and reports conversions. First of all, Google Analytics started to save new cookies (_gac) with AdWords GCLID auto-tagged data in order to comply with new Intelligent Tracking Prevention functionality announced by Apple last June, which...