Do we want a (stupid) virus to stop us? Naaay! ADworld Experience will for sure be on April 23 and 24, 2020. In the very unlikely event that local authorities will ask us not to do it live in Bologna, we are in fact ready to...
It is now open the hunting season for interesting Pay Per Click / Conversion Rate Optimization case histories for the new edition of ADworld Experience (on April 4-5, 2019, in Bologna - Italy). Your case study does not need to be a huge success. It only has to...
There are a couple of important news in how AdWords tracks and reports conversions. First of all, Google Analytics started to save new cookies (_gac) with AdWords GCLID auto-tagged data in order to comply with new Intelligent Tracking Prevention functionality announced by Apple last June, which...
We are looking for interesting Pay Per Click and/or Conversion Rate Optimization case histories for the new edition of ADworld Experience (that 99% will be on April 12-13, 2018, in Bologna - Italy). Your case study does not need to be a huge success. It only has to...
During the last edition of AdWorld Experience in April 2017, we had the chance (and the honor) to host Karl Gilis and his business partner Els Aerts for an advanced seminar on Conversion Rate Optimization and for a case stories collection with practical tips on...
Busy weekend at AdWords ;-) This morning, entering the control panel of one of my campaigns I found a new notification with tips for optimizing your quality score, which I had never seen before. Clicking on the notification leads to a section where you can see the suggestions summarized...
Busy weekend at AdWords ;-) This morning, entering the control panel of one of my campaigns I found a new notification with tips for optimizing your quality score, which I had never seen before. Clicking on the notification leads to a section where you can see the suggestions summarized...
I got in touch with Jeff last year for adwexp16 and had the pleasure to meet him personally because he was travelling around Italy in the period of the event and we were so lucky to have him among the PPC round table knights. This year...
It has been a very long negotiation with Karl Gilis to have him at ADworld experience. It started last year before 2016 edition, but he could not join us because he had already booked a holiday in Africa! (damn it ;-). I did notice him a...
I have heard Purna speaking in several web marketing events around Europe and I saw very few speakers competing with her energy and sympathy (not considering her undoubted competence and professionalism). Selected as the most influential PPC expert in the world by Hanapin Marketing (PPC Hero)...