13 Jan 2014 Free AdWords Mini-Guide by ADworld Experience
A 20-page free guide covering all base optimizations that you cannot miss in your Adwords campaigns, by Gianpaolo Lorusso.
This guide aims to avoid you any waste of time and it provides all essential information required to set up and optimize your account. The deliberately concise style allows you to read it in less than 30 minutes, making it the real ‘Adwords fundamentals cheat sheet’.
It provides a detailed explanation of Adwords campaign optimization key factors, including:
– Quality score and ‘value chain’
– How to set up your account in order to maximize its effectiveness, efficiency, and coverage
– Search Network or Display Network
– Selecting most effective keywords for your campaign
– Advert copy best practices
– Conversion Tracking (best achieved with Analytics)
– Main ‘mandatory’ optimization activities
– How to verify the optimization of AdWords campaigns
– Recognize implicit opportunities of your account
The guide download link will be included in our upcoming newsletter – to download it right now please go to http://shop.adworldexperience.it/negozio/guida-adwords
Enjoy the read! And good luck for your campaigns 😉
PS: If you like this guide, we would appreciate if you could write a review in its product sheet. Thanks a lot!