PPC Caesars Award 2017
The best case stories voted by participants
WINNER
Karl Gilis
Landing pages and first dates
Why landing page optimization, and, more in general, CRO is more similar than you may think to a first date.
2nd MOST VOTED
David Walker
Search term-based strategies for Google Shopping
How to use negative keywords and campaign priorities to address your Google Shopping products to very specific search queries.
3rd MOST VOTED
Markéta Kabátová
Writing Ads with reviews
How to use users reviews as a source to write over-performing & compelling ads in Google AdWords (or in other PPC platforms)