PPC Caesars Award 2017

The best case stories voted by participants

Award tributed in memory of Cesarino Morellato, top man and web marketing professional


Karl Gilis

Landing pages and first dates

Why landing page optimization, and, more in general, CRO is more similar than you may think to a first date.


David Walker

Search term-based strategies for Google Shopping

How to use negative keywords and campaign priorities to address your Google Shopping products to very specific search queries.


Markéta Kabátová

Writing Ads with reviews

How to use users reviews as a source to write over-performing & compelling ads in Google AdWords (or in other PPC platforms)

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