PPC Caesars Award 2021

AWARD TRIBUTED IN MEMORY OF CESARINO MORELLATO, FINEST MAN AND WEB MARKETING PROFESSIONAL

TOP RATED

Micky Mereu

Non-shopping feed: using product data beyond Google Shopping

Showcase of 3 mini-case studies where we managed to: 1) increase AOV by using feed-based DSA; 2) create hyper granular automated search campaigns; 3) find a way out of a difficult situation after a website migration.

2nd BEST

Frederick Vallaeys

How Value Rules Drove More Sales

A real case in which we got better results from smart bidding by using value rules to teach the machines what we really care about. We’ll also compare and contrast value rules to offline conversion tracking and value adjustments.

3rd BEST

Emanuele Maragno

Scaling Facebook Ads to $5M/Month

This case study shows how to scale Facebook Ads to $5M/Month with Promo Campaigns, Business Intelligence & CPM “Hacks”.