PPC Caesars Award 2021
TOP RATED
Micky Mereu
Non-shopping feed: using product data beyond Google Shopping
Showcase of 3 mini-case studies where we managed to: 1) increase AOV by using feed-based DSA; 2) create hyper granular automated search campaigns; 3) find a way out of a difficult situation after a website migration.
2nd BEST
Frederick Vallaeys
How Value Rules Drove More Sales
A real case in which we got better results from smart bidding by using value rules to teach the machines what we really care about. We’ll also compare and contrast value rules to offline conversion tracking and value adjustments.
3rd BEST
Emanuele Maragno
Scaling Facebook Ads to $5M/Month
This case study shows how to scale Facebook Ads to $5M/Month with Promo Campaigns, Business Intelligence & CPM “Hacks”.