Non-shopping feed: using product data beyond Google Shopping
Showcase of 3 mini-case studies where we managed to: 1) increase AOV by using feed-based DSA; 2) create hyper granular automated search campaigns; 3) find a way out of a difficult situation after a website migration.
How Value Rules Drove More Sales
A real case in which we got better results from smart bidding by using value rules to teach the machines what we really care about. We’ll also compare and contrast value rules to offline conversion tracking and value adjustments.