PPC Caesars Award 2025
Paid Search Room
TOP RATED
Luigi Virginio
With great budgets come great responsibility
All the numbers behind this case, how €1.5M in ad spend for a luxury brand was optimized using data driven planning, improving lead quality and lowering cost per lead through a smart and long term strategy.
2nd BEST
Alberto Mari
Lead + CRM = Jackpot!
A successful case study showing how CRM integration and advanced tracking shifted the focus of lead generation from volume to quality, a smart use of data that made the difference.
4th BEST
Valerio Sciotti & Luca Bontempi
Profit-driven advertising & eCommerce Strategy
Paid Social & B2B Room
TOP RATED
Raffaele Girace
Understanding Advantage+ Audiences to scale up
How to fully leverage Meta’s audiences to scale with CBO and Advantage+, testing, segmentation, and a technical approach to go beyond standard metrics and achieve scalable, concrete performance.
2nd BEST
Michelle De Zeeuw
Don’t track forms, but quality users
B2B lead generation without forms or personal data, using tools like Zapier and Leadinfo to identify high-potential users and connect Google Ads performance to real business outcomes.
3rd BEST
Roberto Nardini
Creativity & media mix Meta/TikTok at fashion peaks
A creative and multichannel strategy for fashion ecommerce, how combining Meta and TikTok during seasonal peaks reduced costs and expanded reach among a younger audience.
4th BEST
Elizaveta Chugunova
Connecting brand & performance in B2B
Brand and performance can coexist in B2B, with a structured funnel and Account-Based Marketing, Veeam doubled target account engagement, proving the value of an integrated, measurable strategy.
