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PPC World News Live #100

PPC World News Live #100

The top international news on Pay Per Click from April 2 to 16, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Google will release dynamic exclusion lists in coming weeks
https://support.google.com/google-ads/answer/10602822

Facebook may soon offer budget optimization across FB, IG, WA & Messenger
https://www.socialmediatoday.com/news/facebook-may-soon-offer-campaign-budget-optimization-across-platforms-not/598524/

The Insights page is now available globally
https://support.google.com/google-ads/answer/10568762

Google Ads rolling out auto-applied recommendations (if opted-in)
https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

A nice mini-guide to DuckDuckGo Ads
https://www.clixmarketing.com/blog/2021/04/12/duckduckgo-advertising-what-you-should-know/

Linkedin Ads format and specifications
https://business.linkedin.com/marketing-solutions/success/ads-guide#content

How to monitor competitors over time without any third party tool
https://www.practicalecommerce.com/understanding-google-ads-impression-share

How to make the most of Google Ads promotion extensions
https://www.searchenginejournal.com/google-ads-promotion-extensions/398795/

Amazon surging in Google Shopping auctions in Q1 2021
https://tinuiti.com/blog/paid-search/amazon-surging-in-google-shopping-auctions-heading-into-q2/

Import via API, countdown customizers + other Microsoft Ads updates
https://about.ads.microsoft.com/en-us/blog/post/april-2021/google-import-enhancements-and-other-key-april-product-updates

Google rolled out experiments in video ads
https://blog.google/products/ads-commerce/youtube-creative-experiments/

When should we switch to GA4?
https://granularmarketing.com/should-i-switch-to-ga4/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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