PPC World News Live #102

PPC World News Live #102

The top international news on Pay Per Click from April 16 to 30, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Google will estimate Customer Match recognition rate instantly
https://support.google.com/google-ads/answer/10635537

Why Facebook’s Conversions API is so important
https://www.seerinteractive.com/blog/why-facebook-conversions-api-matters-in-a-cookie-less-future/

Real Time matching rates in Customer Match lists now available in Google Ads
https://support.google.com/google-ads/answer/10635537

Facebook announces new video topics targeting options and #Instagram Reels Ads
https://www.facebook.com/business/news/the-evolution-of-facebook-and-instagram-video-advertising

Google’s official guidelines to support advertisers through the rollout of Apple’s new ATT policies
https://support.google.com/google-ads/answer/10635155

Microsoft released some interesting travel searches advertising tips
https://about.ads.microsoft.com/en-us/blog/post/april-2021/travel-searches-take-off-4-travel-advertiser-tips-to-use-now

Which of 17 Google’s recommendations might be applied automatically
https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/

Microsoft announces video-ads, Facebook imports + some other updates at Partners’ Summit
https://searchengineland.com/microsoft-advertising-partner-summit-announces-video-ads-in-browser-price-comparisons-and-facebook-import-347961

Linkedin’s InMails ads best practices
https://business.linkedin.com/talent-solutions/blog/trends-and-research/2021/these-inmails-get-best-response-rates

Will WP block by default FLoC
https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887

Google’s Custom Audiences best practices
https://www.wordstream.com/blog/ws/2021/04/19/google-custom-audiences

Average Conversion Rates benchmarks for industry by Unbounce
https://unbounce.com/conversion-benchmark-report

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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