PPC World News Live #106

PPC World News Live #106

The top international news on Pay Per Click from May 14 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Key announcements at Google Marketing Livestream 2021
https://www.searchenginejournal.com/key-takeways-from-the-google-marketing-livestream/408676/

A real case story about smart bidding success
https://granularmarketing.com/how-google-ads-smart-bidding-increased-my-conversions-by-171/

Google introduces a monthly spending limit at account level
https://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit

New Linkedin boost post option & event promotion
https://www.socialmediatoday.com/news/linkedin-adds-new-boost-option-for-organic-posts-new-event-promotion-and/600654/

ADworld Experience 2021 registration now open
https://www.adworldexperience.it/en/adworld-experience-2021-registrations-will-open-on-tuesday-5-25-21/

Will Google Partners be allowed to continue using enhanced cpc?
https://www.seroundtable.com/google-partners-resources-hub-too-confusing-31438.html

New Google Ads smart bidding features
https://support.google.com/google-ads/answer/10715180

Consent mode & conversion modeling in Google Ads
https://blog.google/products/marketingplatform/360/conversion-modeling-through-consent-mode-google-ads/

Using Facebook Conversion API is now easier with Shpify, WP/Woocommerce + other partners
https://www.facebook.com/business/news/consumer-insights-with-conversions-api-partner-platforms

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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