PPC World News Live #108

PPC World News Live #108

The top international news on Pay Per Click from May 28 to June 11, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Exact Match prevailing on Ad Rank (Google Says)
https://www.seroundtable.com/exact-match-keywords-google-ads-eligibility-31567.html

Google launches Related Video expensions for Video Campaigns
https://support.google.com/google-ads/answer/10746067

Broad match + audience targeting to not feel the loss of BM modifiers
https://www.wordstream.com/blog/ws/2021/06/08/broad-match-audience-targeting-google-ads

Google fined in France (& forced to add transarency to auction reports)
https://techcrunch.com/2021/06/07/france-fines-google-268m-for-adtech-abuses-and-gets-interoperability-commitments/

How to spot & bypass Facebook ad fatigue
https://www.socialmediaexaminer.com/ad-fatigue-bringing-new-life-to-facebook-and-instagram-ads/

Using Google Ads in all stages of the funnel
https://grouptwentyseven.com/how-to-use-ppc-at-every-stage-of-the-b2b-conversion-funnel/

Microsoft expanding Audience Network + other updates
https://about.ads.microsoft.com/en-us/blog/post/june-2021/similar-audiences-and-other-key-product-updates-for-june

Using custom columns to optimize Google Ads campaigns
https://cypressnorth.com/paid-search-marketing/google-ads-custom-columns/

Importing Facebook Ads campaigns in Microsoft Audience Network
https://about.ads.microsoft.com/en-us/blog/post/may-2021/easily-import-your-facebook-ads-into-the-microsoft-audience-network

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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