PPC World News Live #110

PPC World News Live #110

The top international news on Pay Per Click from June 11 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

How to exclude #GoogleAds app traffic all at once (thanks to Matt Umbro & Brett Bodofsky via #PPCCHAT)
https://www.ppcsamurai.com/articles/best-practice/the-easiest-way-to-exclude-mobile-app-categories-from-your-campaign-budget

Facebook adds “Optimize Text per Person” option in automated ad customization
https://www.socialmediatoday.com/news/facebook-adds-new-optimize-text-per-person-option-for-automated-ad-custom/602472/

Google will delay Chrome cookie-less browsing to late 2023
https://www.cnet.com/news/google-delays-chromes-cookie-blocking-privacy-plan-by-nearly-2-years/

4 engage level based Facebook Ads targeting options
https://www.searchenginejournal.com/facebook-ads/targeting-options/

Google may suspend merchant accounts for sites showing all products available untill added to cart or checked out
https://searchengineland.com/google-may-suspend-merchant-sites-that-show-invalid-product-availability-349830

Google Ads 2021 phrase match mini-guide (by Frederick Vallaeys)
https://www.searchenginejournal.com/google-phrase-match-guide/410514/

How to optimize Responsive Search Ads
https://granularmarketing.com/approach-responsive-search-ads/

Amazon is preventing Google from retrieving FLoC data from its properties
https://digiday.com/media/amazon-is-blocking-googles-floc-and-that-could-seriously-weaken-the-fledgling-tracking-system/

Facebook Conversion API implementation guide
https://adespresso.com/blog/facebook-conversions-api/

Local Service Ads mini-guide
https://ppcexpo.com/blog/what-are-google-local-services-ads

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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