PPC World News Live #112

PPC World News Live #112

The top 10 international Pay Per Click Industry News from June 28 to July 9, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Microsoft launches Multimedia Ads in SERPS
A sort of unspoken tabu: rich images/videos ads in search results has finally fallen (at least in Bing). Will Google follow?
https://about.ads.microsoft.com/en-us/blog/post/july-2021/let-your-brand-shine-with-multimedia-ads

#2 Pausing underperforming campains = optimizing campaigns?
Pauline Jakober (and me too) believes not. Inspecting why campaigns are underperforming, that’s optimizing.
https://www.searchenginejournal.com/underperforming-google-ads/410935/

#3 Products’ Feed tests worth a try
Monica Klepper points out what we can do to optimize performance of Google Shopping Campaigns from feed’ point of view
https://tinuiti.com/blog/shopping-feed/experts-share-5-google-feed-tests-to-drive-more-qualified-traffic-to-your-site/

#4 Key Takeaway from Prime Day 2021
The new shopping season invented by Amazon is gaining momentum and has all the numbers to mimic Black Friday selling performance
https://www.merkleinc.com/blog/key-takeaways-prime-day-2021

#5 How to audit Facebook Ads Campaigns
Erin Corn recaps all the checks you have to perform to understand where you can do better
https://www.socialmediaexaminer.com/how-to-audit-your-facebook-ads-account-for-better-results/

#6 So long broad match modifiers, we all loved you
Now it is official. From August 2 it will be impossible to add BMM in your ad groups. In the video some ideas to eventually replace them
https://ads-developers.googleblog.com/2021/06/broad-match-modifier-upcoming-changes.html

#7 Microsoft July updates
Dynamic remarketing expanded to new industries, in-market audience targeting improved, automated bidding comes to Audience Network, countdown & location insertions arrived to RSA, phrase match changes
https://about.ads.microsoft.com/en-us/blog/post/july-2021/dynamic-remarketing-expansion-other-july-product-updates

#8 How to write copy that sells
Kristen McCormick revised an evergreen recap of ad copywriting successfull techniques
https://www.wordstream.com/blog/ws/2021/07/06/how-to-write-copy-that-sells

#9 How to set budget in FacebookAds
Give a look to Michelle Morgan’s suggestions to maximize ad budget performance in FB
https://www.searchenginejournal.com/facebook-ads/how-to-set-budget/

#10 Promoting virtual events with Linkedin Ads
Mike Fleming explains how event ads work in LI and points out useful resources to successfully set them.
https://granularmarketing.com/linkedin-ads-virtual-events/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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