PPC World News Live #138

PPC World News Live #138

The top 10 international Pay Per Click Industry News from January 21 to February 4, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 the timetable of Performance Max replacing Smart Shopping & Local campaigns
You will be able to switch to the new PM starting from April and they will be transitioned automatically in the period June-September 2022
https://blog.google/products/ads-commerce/upgrade-to-performance-max/

#2 Call for Speakers for ADworld Experience 2022
We started to search for new Google Ads, Facebook Ads, Amazon, Microsoft, Linkedin, Twitter, TikTok, Snapchat and other PPC platform or programmatic for the new edition of ADworld Experience on October 6-7, 2022
https://www.adworldexperience.it/en/call-for-speakers-for-adworld-experience-2022/

#3 Google finally launched the revamped Partners program
After two postponements Google released the new Partner program (& new Premier Partners for 2022)
https://searchengineland.com/google-launches-revamped-partners-program-379651

#4 Google abandons FLoC for Topics API
After the FLOP of its FLoC initiative Big G decided to launch another proposal to track users’ interests
https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/

#5 Facebook & Instagram Ad Benchmarks
Social Ad spending is trending up. Have a look to these data retrieved from different sources.
https://www.socialmediaexaminer.com/facebook-and-instagram-ad-benchmarks-what-marketers-need-to-know/

#6 Executive summary of Google Ads benchmarks by Tinuiti
Trend data for 2021 of Google Ads platform
https://www.karooya.com/blog/google-ads-benchmark-report-by-tinuiti-q4-2021-key-highlights/

#7 Microsoft releases protfolio bid strategies + other improvements
In February rolled out Google Tag Manager UET plugin, new ad formats, auto-generated remarketing lists etc
https://about.ads.microsoft.com/en-gb/blog/post/february-2022/portfolio-bid-strategies-and-other-february-product-updates

#8 How to target competitors’ audiences out of a search campaign
In this post by Joe Martinez he points out how to use Quora, Linkedin & Twitter ads as low cost alternatives to GAds
https://www.wordstream.com/blog/ws/2022/01/26/target-competitors-paid-social

#9 Ad fraud is still among us
Have some data about the black death side of our campaigns
https://www.ppchero.com/ad-fraud-a-massive-concern-in-2022/

#10 Which Linkedin Ad format is more effective (survey)
Single Image ads has been voted as the most effective format
https://www.socialmediatoday.com/news/which-linkedin-ad-option-generates-the-best-response-survey/617624/

EXTRA BONUS – Updated version of our Google Ads Synthetic Guide
We updated our famous free guide downloaded tens of thousands time in the last 10 years. Enjoy it 😉
https://www.adworldexperience.it/en/new-year-new-guide/

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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