PPC World News Live #142

PPC World News Live #142

The top 10 international Pay Per Click Industry News from February 18 to March 4, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Master Responsive Search Ads
The most in-depth and comprehensive post I have read so far about Responsive Search Ads best practices
https://tenscores.com/blog/responsive-search-ads/

#2 Value based bidding in Google Ads
A very nice guide by Fred valleys explaining what the new frontier of optimization look like in Google Ads
https://www.optmyzr.com/blog/value-based-bidding-guide/

#3 Linkedin Ads benchmarks
Shannon Bloom shared b2Linked insights on average metrics for all kind of LinkedinAds promotions
https://b2linked.com/blog/linkedin-ad-benchmarks/

#4 16 awesome FacebookAds examples
Wordstream shared several good examples of FBAds to inspire your own ones
https://www.wordstream.com/blog/ws/2016/05/23/facebook-ad-examples

#5 mini-guide to Google Ads bid strategies
All bid strategies best practices & pitfalls recapped
https://cypressnorth.com/resources/guide/google-ads-bid-strategy-guide/

#6 Linkedin acquires Oribi
The Israel-based tool enables “simplified” event tracking
https://www.socialmediatoday.com/news/linkedin-acquires-marketing-analytics-platform-oribi-to-improve-its-marketi/619542/

#7 Microsoft rolls out auto-apply recommendations
Watch out your accounts carefully in next weeks because they are opted in automatically
https://searchengineland.com/microsoft-auto-apply-recommendations-available-and-opted-in-by-default-380705

#8 Microsoft rolls out seasonality adjustments
It will be released during March
https://about.ads.microsoft.com/en-us/blog/post/march-2022/march-2022-market-expansion-and-other-product-updates

#9 Microsoft rolls out dynamic descriptions for Dynamic Search Ads
Microsoft automated descriptions too in DSA besides titles (as GAds does)
https://about.ads.microsoft.com/en-us/blog/post/february-2022/introducing-dynamic-descriptions-for-dynamic-search-ads

#10 How to create FacebookAds campaigns with ODAX
A mini-guide by Anna Sonnenberg with a lot of step by step best practices
https://www.socialmediaexaminer.com/how-to-create-facebook-ad-campaigns-with-odax/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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