PPC World News Live #148

PPC World News Live #148

The top 10 international Pay Per Click Industry News from April 1 to 22, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Google rolled out a conversion event import tool from UA to GA4
That’s a very good news (if it works 🙂 and we hope to have many more of these functions to make easier the switch & (eventually) the import of basic historic data
https://searchengineland.com/google-rolling-out-conversion-migration-tool-for-google-analytics-4-383609

#2 How to minimize Pmax cannibalization of your branded search queries
A very interesting post by Nils Rooijmans explaining in details how this (might) happen and the way to minimize it
https://nilsrooijmans.com/performance-max-how-do-you-make-sure-pmax-is-not-going-after-branded-searches/

#3 Marketers reporting a bug in Facebook Ads which might pause random campaigns
Some advertisers had some their best campaigns paused with no apparent reason. Keep an eye on yours 🙂
https://searchengineland.com/marketers-report-meta-bug-turning-off-facebook-ads-383552

#4 Audiences in PMax might help jumpstarting campaigns
Ginny Marvin (GAds liaison) confirmed that they could be helpful especially at the beginning but are only a starting point for the optimization algorithm
https://searchengineland.com/google-shares-deeper-insight-into-audience-signals-in-performance-max-campaigns-383535

#5 Miniguide of Linkedin Ads post iOS14 conversion tracking
B2Linked (AJ Wilcox) shared a very nice recap of the conversion tracking functionalities available now in the platform
https://b2linked.com/blog/linkedin-ads-conversion-tracking/

#6 Reports Dashboard now available at account manager level
Now we can aggregate data from different account directly in GAds without Datastudio or other external tools
https://support.google.com/google-ads/answer/12058495

#7 Miniguide to Google Ads Discovery Campaigns
AN interesting recap of DOs & DONTs to run effective Discovery campaigns in Google Ads
https://www.searchenginejournal.com/google-discovery-campaign-tips/442435/

#8 Google Local Service Ads expanded to new categories (in US & CA)
Google just enlarged the categories of local services which can use this kind of ads (by now only in USA & Canada)
https://support.google.com/localservices/answer/6224841?co=GENIE.CountryCode%3DUnited+States

#9 New functions for custom columns in GAds
Google introduced new functionalities to create, calculate and filter data in custom columns
https://support.google.com/google-ads/answer/12041700

#10 Agile Target Layering (how to use GAds manual targeting & ML at their max)
Slides from my last BrightonSEO presentation on how to mix good old manual targeting techniques & machine learning potential of Google Ads
https://www.slideshare.net/Gianps/agile-target-layering-brightonseo-search-advertising-show-2022

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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