PPC World News Live #20

PPC World News Live #20

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 19 to February 2, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

A good argument in favour of automatic placements in Google Display Network
https://www.ppchero.com/an-argument-for-automatic-placements-on-google-display/

New “Test & Learn” tool in Facebook Ads
https://www.jonloomer.com/2018/01/18/facebook-ads-test-and-learn/

New temporary block for remarketing adversisers in Google Ads settings
https://www.blog.google/topics/safety-security/greater-control-new-features-your-ads-settings/

Why I choosed Miles Beckler for ADworld Experience 2018
https://www.staging2.adworldexperience.it/en/why-miles-beckler/

New segmented data for audience performances in Bing Ads
https://searchengineland.com/bing-ads-audience-segmentation-reporting-290702

New test on automatic extension in AdWords for average delivery and reply times
https://www.seroundtable.com/google-adwords-extensions-email-reply-average-delivery-time-25156.html

Is exact match disempowerment happening now in AdWords?
https://www.merkleinc.com/blog/delayed-growth-close-variants-following-google-changes-now-becoming-clear

Bing Ads fix to Intelligent Tracking Prevention in Safari rolled out
https://searchengineland.com/bing-ads-apple-intelligent-tracking-prevention-response-conversion-tracking-290763

CRO test with a reinforcing image near the Call To Action and without
https://www.behave.org/test/including-image-cta-prompt-button-clicks/

What can startups learn form PPC campaigns in more mature sectors
https://blog.kissmetrics.com/what-startups-can-learn-from-tax-relief-ppc-campaigns/

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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