PPC World News Live #27

PPC World News Live #27

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 27 to August 31, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Google is removing the possibility to prevent display ads from being shown in apps
https://www.staging2.adworldexperience.it/en/bye-bye-adsenseformobileapps-com-exclusion-welcome-new-targeting-options-device-specific/

Facebook Ad Copy Length Experiment: The Results 
https://adespresso.com/blog/facebook-ad-copy-length-experiment/

46 Conversion Rate Optimization Hacks (infographic)
https://conversionsciences.com/blog/46-conversion-rate-optimization-hacks/

Google Text Ads get longer (again)
https://ppchubbub.com/google/google-ads/google-text-ads-get-bigger-character-limits-description-lines-expand/

Average CPC, CTR and CR in mobile Google Ads campaigns by Industry
https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

How Google’s Automated Ad Suggestions Are Performing
https://adalysis.com/blog/googles-automated-ad-suggestions-preforming/

CPA and “maximize conversions” bidding strategies now available in Bing Ads
http://www.clixmarketing.com/blog/2018/08/21/new-automated-bidding-now-available-in-bing-ads/

How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
https://www.wordstream.com/blog/ws/2018/08/23/custom-affinity-audiences

Search Network Impression Share is now (almost) in Real Time now
https://www.staging2.adworldexperience.it/en/search-network-impression-share-is-now-almost-in-real-time/

Why You Need To Be Layering & Testing Search Audiences
https://www.ppchero.com/why-layering-and-testing-search-audiences-is-important/

Google introduces an “ad strenght” indicator & custom column for new Responsive Search Ads
https://searchengineland.com/google-ads-introduces-ad-strength-indicator-reporting-for-responsive-search-ads-304472

Improving efficiency in the Google Display Network
https://www.stateofdigital.com/improving-efficiency-in-the-google-display-network/

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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