PPC World News Live #27

PPC World News Live #27

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 27 to August 31, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

Links to commented news:

Google is removing the possibility to prevent display ads from being shown in apps
https://www.staging2.adworldexperience.it/en/bye-bye-adsenseformobileapps-com-exclusion-welcome-new-targeting-options-device-specific/

Facebook Ad Copy Length Experiment: The Results 
https://adespresso.com/blog/facebook-ad-copy-length-experiment/

46 Conversion Rate Optimization Hacks (infographic)
https://conversionsciences.com/blog/46-conversion-rate-optimization-hacks/

Google Text Ads get longer (again)
https://ppchubbub.com/google/google-ads/google-text-ads-get-bigger-character-limits-description-lines-expand/

Average CPC, CTR and CR in mobile Google Ads campaigns by Industry
https://www.wordstream.com/blog/ws/2018/08/13/google-ads-mobile-benchmarks

How Google’s Automated Ad Suggestions Are Performing
https://adalysis.com/blog/googles-automated-ad-suggestions-preforming/

CPA and “maximize conversions” bidding strategies now available in Bing Ads
http://www.clixmarketing.com/blog/2018/08/21/new-automated-bidding-now-available-in-bing-ads/

How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
https://www.wordstream.com/blog/ws/2018/08/23/custom-affinity-audiences

Search Network Impression Share is now (almost) in Real Time now
https://www.staging2.adworldexperience.it/en/search-network-impression-share-is-now-almost-in-real-time/

Why You Need To Be Layering & Testing Search Audiences
https://www.ppchero.com/why-layering-and-testing-search-audiences-is-important/

Google introduces an “ad strenght” indicator & custom column for new Responsive Search Ads
https://searchengineland.com/google-ads-introduces-ad-strength-indicator-reporting-for-responsive-search-ads-304472

Improving efficiency in the Google Display Network
https://www.stateofdigital.com/improving-efficiency-in-the-google-display-network/

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
No Comments

Post A Comment

You have successfully subscribed to the newsletter

Oops! Something went wrong. Please try again.

Top 10 PPC News

Don't miss our newsletter with the best Pay Per Click news of the week