PPC World News Live #28

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from August 31 to September 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

A script to detect anomalies in hourly spend in Google Ads
https://searchengineland.com/find-anomalies-in-your-campaign-spending-with-this-google-ads-script-304853

Some IF function application examples 
https://searchengineland.com/how-to-use-if-functions-to-speak-to-different-audiences-304836

Searching for interesting PPC & CRO cases for the next ADworld Experience
https://www.adworldexperience.it/en/new-ppc-cro-cases-adwexp19/

Amazon rebrands all its PPC services
https://www.cpcstrategy.com/blog/2018/09/amazon-advertising-rebranding/

…and pushes ads everywhere in its search results
https://www.recode.net/2018/9/10/17797720/amazon-is-stuffing-its-search-results-pages-with-ads

Google removes the possibility to block display ads in apps
https://www.adworldexperience.it/en/bye-bye-adsenseformobileapps-com-exclusion-welcome-new-targeting-options-device-specific/

…and someone already found an easy to set workaround
https://zatomarketing.com/blog/how-to-exclude-141-mobile-app-categories-in-google-ads-the-easy-way/

Exact match will be less exact
http://www.clixmarketing.com/blog/2018/09/11/google-ads-exact-match-just-got-broader/

Say hallo to dynamic ads in Linkedin
http://www.clixmarketing.com/blog/2018/09/12/dynamic-ads-are-coming-to-linkedin/

Will Reddit the new guy in the PPC block?
https://3qdigital.com/blog/advertising-reddit-2018/

Google launches vertical video ads (for smartphones) 
https://support.google.com/google-ads/answer/9138237

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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