The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Links to commented news:
Comparison Shopping Sites enter Google (EU antitrust fine first effects)
Shoppable Image Ads and video in Shopping Showcases
Some useful suggestions to increase Mobile Conversion Rates
Why Google is not always using ads which appear to be the best ones
New Responsive Display Ads with 5 titles/descriptions, 15 images and 5 logos
Instagram Ads in stories
Give a try to Search Remarketing similar audiences
Smart Bidding Google Search Partners
How to react to exact match weakening
Why Instagram Stories Ads are so interesting
Instagram sponsored post, promoted post or both?
New ads extension in Google Video Ads
New automatic location extensions
You can now import custom column preferences from the old AdWords interface
What is Google Signals and what it means for cross-device tracking
Se c’è qualcosa che non è chiaro oppure ho detto qualche fesseria, commenta pure qui sotto. Thaaanks ;-)
If there is something unclear or I have said a few bits, please comment below ;-)
May the ROI be with you!