05 Oct PPC World News Live #30
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp
Links to commented news:
Comparison Shopping Sites enter Google (EU antitrust fine first effects)
https://www.merkleinc.com/emea/blog/changes-google-shopping-campaigns-shopping-comparison-sites
Shoppable Image Ads and video in Shopping Showcases
https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360
Some useful suggestions to increase Mobile Conversion Rates
https://www.wordstream.com/blog/ws/2018/09/18/mobile-conversion-rates
Why Google is not always using ads which appear to be the best ones
https://adalysis.com/blog/google-ads-optimize-ad-serving-often-fails/
New Responsive Display Ads with 5 titles/descriptions, 15 images and 5 logos
http://www.clixmarketing.com/blog/2018/09/17/google-updates-responsive-display-ads/
Instagram Ads in stories
https://business.instagram.com/blog/announcing-shopping-in-instagram-stories-and-explore/
Give a try to Search Remarketing similar audiences
https://searchengineland.com/if-youre-not-using-remarketing-lists-and-similar-audiences-for-search-youre-leaving-money-on-the-table-305680
Smart Bidding Google Search Partners
https://support.google.com/google-ads/answer/9145501
How to react to exact match weakening
https://3qdigital.com/blog/close-variant-expansion-how-to-react/
Why Instagram Stories Ads are so interesting
https://www.socialmediatoday.com/news/instagram-stories-ads-present-new-opportunities-for-marketers-report/532777/
Instagram sponsored post, promoted post or both?
https://adespresso.com/blog/instagram-sponsored-posts/
New ads extension in Google Video Ads
https://www.blog.google/products/ads/youtube-adweek-2018/
New automatic location extensions
http://www.clixmarketing.com/blog/2018/10/01/google-ads-making-location-extensions-automatic/
You can now import custom column preferences from the old AdWords interface
https://support.google.com/google-ads/answer/9155008
What is Google Signals and what it means for cross-device tracking
https://www.vertical-leap.uk/blog/google-signals-in-analytics-what-is-it-and-should-you-do-it/
If there is something unclear or I have said a few bits, please comment below š
Ciaoo eā¦
May the ROI be with you!
No Comments