PPC World News Live #30

PPC World News Live #30

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Comparison Shopping Sites enter Google (EU antitrust fine first effects)
https://www.merkleinc.com/emea/blog/changes-google-shopping-campaigns-shopping-comparison-sites

Shoppable Image Ads and video in Shopping Showcases 
https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360

Some useful suggestions to increase Mobile Conversion Rates
https://www.wordstream.com/blog/ws/2018/09/18/mobile-conversion-rates

Why Google is not always using ads which appear to be the best ones
https://adalysis.com/blog/google-ads-optimize-ad-serving-often-fails/

New Responsive Display Ads with 5 titles/descriptions, 15 images and 5 logos 
http://www.clixmarketing.com/blog/2018/09/17/google-updates-responsive-display-ads/

Instagram Ads in stories
https://business.instagram.com/blog/announcing-shopping-in-instagram-stories-and-explore/

Give a try to Search Remarketing similar audiences 
https://searchengineland.com/if-youre-not-using-remarketing-lists-and-similar-audiences-for-search-youre-leaving-money-on-the-table-305680

Smart Bidding Google Search Partners
https://support.google.com/google-ads/answer/9145501

How to react to exact match weakening
https://3qdigital.com/blog/close-variant-expansion-how-to-react/

Why Instagram Stories Ads are so interesting
https://www.socialmediatoday.com/news/instagram-stories-ads-present-new-opportunities-for-marketers-report/532777/

Instagram sponsored post, promoted post or both? 
https://adespresso.com/blog/instagram-sponsored-posts/

New ads extension in Google Video Ads
https://www.blog.google/products/ads/youtube-adweek-2018/

New automatic location extensions
http://www.clixmarketing.com/blog/2018/10/01/google-ads-making-location-extensions-automatic/

You can now import custom column preferences from the old AdWords interface
https://support.google.com/google-ads/answer/9155008

What is Google Signals and what it means for cross-device tracking
https://www.vertical-leap.uk/blog/google-signals-in-analytics-what-is-it-and-should-you-do-it/

If there is something unclear or I have said a few bits, please comment below šŸ˜‰

Ciaoo eā€¦
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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