The State of PPC in Europe (SURVEY)

PPC World News Live #30

PPC World News Live #30

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Comparison Shopping Sites enter Google (EU antitrust fine first effects)

Shoppable Image Ads and video in Shopping Showcases

Some useful suggestions to increase Mobile Conversion Rates

Why Google is not always using ads which appear to be the best ones

New Responsive Display Ads with 5 titles/descriptions, 15 images and 5 logos

Instagram Ads in stories

Give a try to Search Remarketing similar audiences

Smart Bidding Google Search Partners

How to react to exact match weakening

Why Instagram Stories Ads are so interesting

Instagram sponsored post, promoted post or both?

New ads extension in Google Video Ads

New automatic location extensions

You can now import custom column preferences from the old AdWords interface

What is Google Signals and what it means for cross-device tracking

If there is something unclear or I have said a few bits, please comment below šŸ˜‰

Ciaoo eā€¦
May the ROI be with you!

Gianpaolo Lorusso
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