PPC World News Live #30

PPC World News Live #30

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from  October 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

New first party FacebookAds pixel to better track Safari users
https://www.cpcstrategy.com/blog/2018/10/facebook-pixel-update/

New conversion and engagement metrics in video campaigns 
https://support.google.com/google-ads/answer/9149284

Using Analytics reports to optimize Google Ads
https://ppc.news/google-analytics-saved-reports/

A script to check parallel tracking functionality
https://www.ppc-epiphany.com/2018/10/17/new-script-are-you-ready-for-parallel-tracking/

New predefined report on landing pages in report editor
https://support.google.com/google-ads/answer/9163000

New targeting category for Smart TV in video ads
https://support.google.com/google-ads/answer/9163453

New look and data for “shopping insights” (in US)
https://www.blog.google/products/ads/new-shopping-insights/

All the possible automatic ad extensions in Google Ads
http://www.clixmarketing.com/blog/2018/10/16/everything-you-need-to-know-about-google-ads-automated-extensions/

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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