The State of PPC in Europe (SURVEY)

PPC World News Live #66

PPC World News Live #66

The top international news on Pay Per Click in weeks from March 13 to 27, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Navah Hopkins (Hennessey Digital, former Wordstream), one of the 25 most influent PPC specialists in the world according to PPC Hero.

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Here are the links to the commented news:

Key performance shifts due to covid-19 across Google Ads Facebook Ads & Amazon Advertising
https://tinuiti.com/blog/marketing-news-covid-19/covid-19-fallout-key-performance-shifts-across-google-facebook-and-amazon-ads/

Corona virus related placement exclusion list for Google Ads Display Network
https://zatomarketing.com/blog/coronavirus-placement-exclusion-list-google-ads/

Linkedin Ads will introduce its own messaging ads format as public beta in the next coming weeks
https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2020/linkedin-introduces-conversation-ads

Best Time to Run Facebook Ads? Look at Your Own Data
https://www.wordstream.com/blog/ws/2020/03/19/best-time-to-run-facebook-ads

The results of a switch from “last click” to “position based” attribution model
https://www.ppchero.com/moving-from-last-click-to-position-based-attribution/

Google Ads close variants brought broad match to every match type
https://searchengineland.com/how-google-close-variants-brought-broad-match-to-every-match-type-331035

Pro & Cons of running Responsive Display Ads
https://grouptwentyseven.com/blog/6-reasons-to-run-responsive-display-ads-2-reasons-not-to/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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