The State of PPC in Europe (SURVEY)

PPC World News Live #88

PPC World News Live #88

The top international news on Pay Per Click from December 21, 2020 to January 22, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Linkedin profile targeting in Microsoft Ads
https://www.ppchero.com/microsoft-ads-linkedin-profile-targeting-a-review/

Gmail Campaigns will only be available via Discovery Campaigns starting from 7/1/21
http://www.clixmarketing.com/blog/2020/12/30/google-ads-to-retire-gmail-ad-campaigns/

A script to create historic charts for auction insights in Google Ads
https://searchengineland.com/the-auction-insights-visualizer-can-turn-your-data-tables-into-useful-charts-345158

Now you can exclude time windows in conversion data for smart bidding
https://www.seroundtable.com/google-ads-smart-bidding-data-exclusion-30721.html

New features coming to Microsoft Advertising in January 2021
https://about.ads.microsoft.com/en-us/blog/post/january-2021/jumpstarting-your-january-with-key-product-updates

The impact of iOS14 spreading on FacebookAds conversion tracking
https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/

Facebook shares new insights in emerging shpping trends in 2021
https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-emerging-shopping-trends/593350/

Using Facebook Ads Manager to analyze ad performance
https://www.socialmediaexaminer.com/using-facebook-ads-manager-to-analyze-ad-performance/

10 best practices for Microsoft Audience Network
https://www.jumpfly.com/blog/10-proven-best-practices-for-microsoft-audience-network/

How to have titles longer than 30 digits using ad customizers
https://www.linkedin.com/pulse/google-ads-come-scrivere-titoli-pi%25C3%25B9-lunghi-di-30-fino-trapanese/

Pro & Cons of bidding on branded keywords
https://savvyrevenue.com/blog/brand-bidding/

The impact of cross-device conversion tracking
https://3qdigital.com/blog/the-impact-of-cross-device-conversion-tracking/

Spotify targeting options
http://www.clixmarketing.com/blog/2021/01/21/spotify-ads-targeting-options/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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