The State of PPC in Europe (SURVEY)

PPC World News Live #90

PPC World News Live #90

The top international news on Pay Per Click from January 22 to February 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

BREAKING: Google finally weakened phrase match too
https://support.google.com/google-ads/answer/10346549

Microsoft launches easier offline conversion import, custom columns, RSA reporting, etc.
https://about.ads.microsoft.com/en-us/blog/post/february-2021/better-offline-conversions-management-february-key-product-updates

Facebook Ads is working to bring back some brand safety with topic exclusion options
https://searchengineland.com/facebook-testing-brand-safety-topic-exclusions-for-advertisers-345734

3 ways to make the most of Google Merchant Center
http://www.clixmarketing.com/blog/2021/02/01/3-ways-to-make-the-most-of-google-merchant-center/

How next Chrome updates will be changing the web
https://www.wired.com/story/chrome-cookie-update-advertisers-google/

Google is opening FLoC (alternative to third party cookies) to tests
https://searchengineland.com/googles-alternative-to-third-party-cookies-open-for-advertiser-testing-in-q2-2021-345599

Facebook predicts significant obstacles to ad targeting (& revenue) in 2021
https://techcrunch.com/2021/01/27/facebook-q4-earnings-2/

Microsoft launches filter link extensions
https://about.ads.microsoft.com/en-us/blog/post/january-2021/increase-products-services-engagement-with-filter-link-extensions

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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