The State of PPC in Europe (SURVEY)

PPC World News Live #90

PPC World News Live #90

The top international news on Pay Per Click from January 22 to February 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

BREAKING: Google finally weakened phrase match too

Microsoft launches easier offline conversion import, custom columns, RSA reporting, etc.

Facebook Ads is working to bring back some brand safety with topic exclusion options

3 ways to make the most of Google Merchant Center

How next Chrome updates will be changing the web

Google is opening FLoC (alternative to third party cookies) to tests

Facebook predicts significant obstacles to ad targeting (& revenue) in 2021

Microsoft launches filter link extensions

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May the ROI be with you! 😉

Gianpaolo Lorusso
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