The State of PPC in Europe (SURVEY)

PPC World News Live #92

PPC World News Live #92

The top international news on Pay Per Click from February 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Responsive Search Ads are now the default ad unit in Search Campaigns
https://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224

Gmail Ads going away: what you need to know
https://www.wordstream.com/blog/ws/2021/02/16/gmail-ads-going-away

How to get the most out of Linkedin Text Ads
http://www.clixmarketing.com/blog/2021/02/15/how-to-get-the-most-out-of-linkedin-text-ads/

What advertisers need to know about Apple’s & Facebook’s changes
https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/

What does Google Ads match type update mean for GAds advertisers
https://www.seerinteractive.com/blog/what-does-google-ads-keyword-match-type-update-mean/

What to do to manage the BMM phasing out
https://www.optmyzr.com/blog/google-ads-phasing-out-modified-broad-match-keywords/

Microsoft to replace manual CPC with enhanced CPC by April 2020
https://searchengineland.com/microsoft-ads-to-replace-manual-cpc-with-enhanced-cpc-by-end-of-april-345917

What exactly is FLoC and how it works
https://blog.google/products/ads-commerce/2021-01-privacy-sandbox

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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