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PPC World News Live #94

PPC World News Live #94

The top international news on Pay Per Click from February 19 to March 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Google will stop cross-site tracking/targeting in its plarforms
https://tinuiti.com/blog/data-privacy/breaking-news-google-announces-end-of-behavioral-targeting-for-ad-products/

Do users really hate retargeting?
https://vwo.com/blog/retargeting-an-incredibly-powerful-cro-tool/

Be sure to have gTag.js on your site before iOS14 speads over Apple’s devices
https://support.google.com/google-ads/answer/10417364

How to install the new Facebook Conversion API (& why you need it)
https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/

Get ready for Tourism take off in 2021
http://insights.marinsoftware.com/industry-travel/travel-advertisers-get-ready-to-take-off-in-2021/

Google combinig MaxCon & MaxConvValue with target CPA & ROAS
https://ads-developers.googleblog.com/2021/02/combining-similar-bid-strategies.html

Google further postponed to Feb 22 new requirements for Partner Program
https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371

Bye-bye to Showcase Shopping Ads
https://ads-developers.googleblog.com/2021/02/changes-to-showcase-shopping-ads.html

How to analyze competiotion with Auction Insights
http://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-insights/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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