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PPC World News Live #96

PPC World News Live #96

The top international news on Pay Per Click from March 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Dig deeper in PPC attribution modeling
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio

How Paid Search impacts organoc traffic (& sales)
https://www.searchenginejournal.com/paid-search-incrementality/397279/

How to use Samesite directive in a cookieless world
https://tinuiti.com/blog/data-privacy/google-chrome-samesite/

Microsoft will allow to define custom headlines in Dynamic Search Ads
https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines

All you need to know on Responsive Search Ads
https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads

Making Video Ads on budget with YouTube Video Builder
https://grouptwentyseven.com/how-to-make-video-ads-on-a-budget-with-youtube-video-builder/

Google opens up hotel ads to free listings
https://searchengineland.com/google-hotel-results-opens-up-to-free-listings-346759

Customizing Facebook Dynamic Product Ads for max performance
https://www.wordstream.com/blog/ws/2021/03/10/customize-facebook-dynamic-product-ads

How Snapchat will workaroud iOs14 changes
https://forbusiness.snapchat.com/blog/preparing-snapchat-advertisers-for-ios-14-changes

Google Comparative Shopping Sites Best Practices
https://savvyrevenue.com/blog/css/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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