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PPC World News Live #98

PPC World News Live #98

The top international news on Pay Per Click from March 19 to April 2, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Searching for real PPC & CRO cases for ADworld Experience 2021
https://www.adworldexperience.it/en/call-for-speakers-for-adworld-experience-2021/

Here is a new interactive query builder for Google Ads
https://ads-developers.googleblog.com/2021/03/announcing-new-and-improved-interactive.html

Facebook Analytics will be retired on June 30, 2021 (due to iOS14?)
https://www.facebook.com/business/help/966883707418907

Google is starting large scale tests in FLoC
https://techcrunch.com/2021/03/30/google-starts-trialling-its-floc-cookie-alternative-in-chrome/

Property Promotion Ads in Google Ads for Hotels
https://searchengineland.com/google-announces-global-launch-of-property-promotion-ads-for-hotels-347214

Microsoft introduces auto-applying ad suggestions
https://about.ads.microsoft.com/en-us/blog/post/march-2021/introducing-ad-suggestions-with-auto-apply-to-boost-ad-performance

GAnalytics 4 will suggest audiences to use in Ads (besides predictive ones)
https://support.google.com/analytics/answer/10427338

Final report on PPC Salaries all over the World is here
https://www.reddit.com/r/PPC/comments/m8hii5/final_report_ppc_salary_survey_2021/

Ad testing on a budget in Facebook Ads
https://www.socialmediaexaminer.com/facebook-ad-testing-on-budget-proven-method/

Effectively scale your Google Ads into multiple European Countries
https://savvyrevenue.com/blog/expand-google-ads-europe/

4 tips for Linkedin Video Ads coming directly from LI
https://business.linkedin.com/marketing-solutions/blog/video-marketing-/2021/4-tips-for-better-video-ads-on-linkedin-in-2021

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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