April 12, 2018

Advanced Seminars (1.5 h or 45 mins each), the ones marked with LIVE icon will be available in Streaming

10:00-17:30AdWords
Speakers:
Live Streaming Andrew Lolk (SavvyRevenue)
Live Streaming Frederick Vallaeys (Optmyzr)
Live Streaming Liam Wade (Impression)
Live Streaming Michele Mereu (Mickymereu.com) Italian
Gabriele Benedetti (Search On) Italian
Facebook Ads
Speakers:
Live Streaming Sam Collier (Blitzmetrics)
Dennis Yu (BlitzMetrics)
Veronica Gentili (Glisco Mktg) Italian
Live StreamingLuca La Mesa (SingularityU) Italian
Other Networks
Speakers:
AJ Wilcox (B2Linked)
Duane Brown (Take Some Risk)
Carmelo Noto (Outbrain) Italian
Saverio Bruno (Twow) Italian
Live Streaming Round table on Programmatic (various speakers) Italian
Conversion Rate Optimization
Speakers:
Live Streaming Tim Stewart (TRS Digital)
Edgar Špongolts (ConversionXL)
Live Streaming Alessandro Martin (Pro Web Consulting) Italian
Giuliano Trenti (Neurexplore) Italian
PPC Tools
Speakers:
Sahil Jain (Adstage.io)
Anu Adegbola (MindSwan)
Florian Nottorf (Adference)
Frederick Vallaeys (Optmyzr)
Alessandro Frangioni (Riot Design) Italian
Francesco Chiappini (Ecommerce School) Italian
19:30 – 23:00Networking Party
Same location of the event (Zanhotel Europa, Bologna)

April 13, 2018

PPC Case Histories (20 Minutes + 10 Mins Q&A)

International MarketItalian Market
9:30-10:00LinkedIn Ads Case Studies – The Truly Exceptional
AJ Wilcox (B2Linked)
Vendere imballaggi con AdWords
Daniele Crescenzo & Luca Luzzani (SiComunicaWeb)
10:00-10:30eCommerce Success Cases: Stop Pausing AdWords Campaigns and Scale Instead
Andrew Lolk (SavvyRevenue)
Interazioni virtuose tra CRO & Advertising
Rosario Toscano &
Angela Venturin (Moca Interactive)
10:30-11:00Large scale FB campaign optimization
Sam Collier (Blitzmetrics)
Black Friday Madness
Michele Mereu (MickyMereu.com)
11:00-11:30Coffee Break & NetworkingPausa Caffè & Networking
11:30-12:00AdWords automation – Do more, work less
Anu Adegbola (MindSwan)
Campagne Shopping con gli steroidi
Marco Frighetto (Booster Box)
12:00-12:30The Future of PPC is about Reddit, Quora and More
Duane Brown (Take Some Risk)
Contenuti digitali efficaci in ottica neuro-cognitiva
Giuliano Trenti (Neurexplore)
12:30-13:00How We Took a B2B PPC Account From Boring to Brilliant
Pauline Jakober (Group Twenty Seven)
Promuovere una sottoscrizione mensile con Facebook
Massimo Chieruzzi (AdEspresso)
13:00-14:00Buffet Lunch & NetworkingPranzo a Buffet & Networking
14:00-14:30Maximizing CR by using the law of reciprocity
Edgar Špongolts (ConversionXL)
Penalizzazioni in AdWords e Facebook: come evitarle e come uscirne
Emanuele Chiericato (Conversion Driven)
14:30-15:00Fashion Retail with a 300%+ Revenue Increase
Liam Wade (Impression)
Lead generation nel settore B2B. Meglio facebook o linkedin?
Luisa Fontana (Freelance)
15:00-15:30Stopping hard-earned traffic going up in smoke
Tim Stewart (TRS Digital)
Granulare si, ma non troppo
L’involuzione della SKAG in strategie di anti-segmentazione.
Fabio Antichi (Fortop)
15:30-16:00Coffee Break & NetworkingPausa Caffè & Networking
16:00-16:30Data driven campaigns for the travel industry
Tomasz Sasiadek (Bluerank)
Strategie avanzate di facebook advertising
Luca La Mesa (SingularityU)
16:30-17:00Measuring Facebook ROI
Dennis Yu & Tanner Laycock (BlitzMetrics)
Shopping: Conversioni indirette e stop agli zombie per aumentare il ROI
Roberto Pala (Queryo)
17:30-18:00PPC Caesars Award prizegiving & Round TablePremiazione PPC Caesars Award e Tavola Rotonda