Program
Advanced Seminars & Live Clinic (October 15, 2026) & Real PPC/CRO Cases (October 16, 2026)
The Event in Brief
ADworld Experience is the EU’s largest All Pay Per Click event, and the World’s largest based on real PPC campaign optimization cases.
We know we manage one of the most advanced events in the World, but saying it by ourselves is very easy. That’s why we prefer others to say what they think about our conference. An astounding 98% of previous participants who answered our surveys will suggest to attend to friends & colleagues.
The program is designed to avoid down-times and to stimulate interactions among speakers and with other participants. Real PPC & CRO case studies will be presented in 20 minutes + 10 minutes for question & answers and advanced seminars are planned in multi-sessions to let you decide what really interests you, and look at video-recordings for all the rest afterwards.
All speakers will compete to be chosen by participants to win the PPC Caesars Award. The real engine of the event will be you and all the other professionals who regularly join it every year.
The Topics
ADworld Experience is not just an advanced training event, it is an optimization lab made up of real cases presented by a selection of the World’s best PPC professionals & SEM agencies.
The main focus is on Google Ads and Meta Ads, but all the most widespread PPC platforms are represented, such as Amazon, Microsoft & Linkedin, TikTok, Snapchat, Pinterest and Real Time Bidding networks.
On the first day there will be Advanced Training Courses & Live Clinics, on the second one Real PPC & CRO Cases. Starting from 2026 during all the event there will be Thematic Panel Group Sessions (with max 12 participants) to discuss the most interesting evolutions in your industry among peers (only live in Bologna).
To get the most out of this event, you need to have at least a basic experience managing online advertising campaigns.
Reasons to Join
Who Should Join
- Pay Per Click professionals aiming to improve their results.
- PPC Agencies willing to stay updated and bring their campaigns “to the next level”.
- Final advertisers who failed to match desired goals or want to improve performances.
What you will learn
- Learn how to obtain the maximum out of your PPC investment.
- Experience real applications of some of the most effective campaign optimization techniques in Google Ads, Facebook Ads & other large ad networks.
- Meet some of the best industry experts solving your doubts by asking them all the questions you want.
What you will bring home with you
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- Complete videos of all the training sessions (if included in your subscription) and PDF slides of the days you are registered for.
- Extra bonus, discount coupons and gadgets from the sponsors of the event.
- Question & Answer sessions, 2 extended networking coffee breaks (30 mins each) & on-site lunch (1h) + the closing round table (1h) will give you the valuable opportunity to talk in person with the best PPC & CRO professionals in the World.