The Best of PPC & CRO in the World

2023 Speakers

We are working to select the World’s Top PPC Experts who will join us in 2024.

Here you can see who presented in 2023 a real case story or an advanced seminar about Google Ads, Facebook Ads, Linkedin and Conversion Rate Optimization.


Enrica Campana


PPC expert and digital strategist freelance, she mainly works on Facebook and Google Ads platforms for E-commerce and brands. 5 years of experience, 3 in a digital agency and now working as Google Ads consultant and digital strategist with the most exciting and inspiring teams in the world: Hootsuite-Adespresso and Loop. Travel, Food & Dance lover. Born Italian with a traveller soul.


Michele Arena


First SEO project in 2011, first Google AdWords campaign in 2012. Freelance in 2014.
In May 2022 founded Analytrix Srl, a Digital Agency with a strong leaning towards data analysis and dealing with SEO, Ads, Measurement, Web Analytics.


Silvia Balejčíková

Basta Digital

Silvia is a consultant at Slovak digital agency Basta digital. She is in charge of the strategy of the client’s campaigns. Her projects have been awarded at many marketing contests like European Search Awards, European Content Awards, The Drum Awards, EFFIE Awards Slovakia and Digital PIE.


Luca Bontempi


Born in Prato in ’87, he returned to Italy in 2018 after a long period abroad where he worked in various areas of Digital Marketing – Product Management, Analytics, and PPC – in companies of the calibre of Booking.com, Staples and Heineken (BeerWulf).
He mainly follows eCommerce that wants to scale, dealing with the team in all aspects of Performance Marketing – from tracking to operations.


Fiona Bradley

FB Comm

Fiona is the Founder and Director of FB Comms – a content agency providing organic and paid social media marketing. Named Young Digital Marketer of the Year 2021 and Rising Star in Content at the European Content Awards 2022, Fiona’s run paid ads for the NHS, Rolex and many more eCommerce businesses. Building a six-figure business, solo, in the pandemic, Fiona took FB Comms limited in April 2022 after two years freelancing and is already a finalist for Best Small Agency 2023.

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Tom Breeze


Tom Breeze is founder of both Viewability, a YouTube ad agency & Ad Buyers Club, where marketers are transformed into YouTube ad buying heroes. Both brands adopt a “Pay For Results” financial model which has allowed Tom to work with an impressive international list of personal & corporate brands. Tom has a masters in psychology, is an author and is regularly invited to speak at conferences all over the world, showing businesses how to unlock the true power of YouTube ads for profit & scale.


Emanuele Budroni


Head of Advertising in Twow, among the few agencies in Italy to be simultaneously Google Premier Partner and Meta Business Partner.
After several years in the team with direct responsibility for the individual key projects of the agency, he now coordinates a team of over 10 professionals who in the last year have invested over €4.5 million in Google Ads, Facebook Ads, Tik Tok Ads, Spotify Ads ranging from lead generation to e-commerce, with increasingly frequent forays into the offline world, starting from drive to store.


Valerio Celletti


Co-founder of Loop, PPC consultant and lecturer at Google Advanced/Marketers, Sole 24 Ore, Ca’Foscari. Admin and founder of Google Advanced

Andrea di Petrillo

Andrea Di Petrillo

Secret Key

Head of Paid Advertising at Secret Key. In 2022 he managed budgets of more than 3 million EUR on Meta Ads, Google Ads and TikTok Ads platforms. He also coordinates the agency’s Paid adv department on Digital Analytics and Data Visualization projects. He has been a lecturer at Sole24Ore Business School.


Matteo Erodi

MOCA Interactive

Adtech specialist with senior experience as tech-consultant managing end-to-end integrations and implementations in the Google Marketing Platform suite. Consultancy and audit of the maturity of each platform following the Google maturity framework guidelines. Programmatic trader: strategic planning, automation, budget and campaigns optimization. Traffic specialist, advanced reporting, attribution and measurement optimization.


Alessandro Frangioni


Digital marketing consultant and advertising specialist with Facebook Ads, Google Ads, YouTube Ads and TikTok Ads. He creates strategies and optimizes advertising and marketing automation campaigns for many brands (in Italy, Europe and USA), e-commerce and communication agencies. Author of a best selling book on Mailchimp, he is considered one of the best Italian advertisers. Roads® Agency Founder.


Veronica Gentili

Glisco Marketing

Social Media Marketing and Ads Expert for more than 11 years, Veronica has been also coaching international brands as a Hootsuite and AdEspresso Ads Consultant.
Among the top 50 Global Influencers in AdTech as per AdTech Weekly, she’s also Meta Professional Media Buyer Certified (2023).
Veronica is also author of 4 of the most well-know Facebook Marketing books in Italy and she’s been attending as speaker/moderator some of the most important digital events, including ADwordl Experience, Digital Marketing Europe 2021, Digital Marketing Europe 2022, Tiendeo Summit Europe 2021, the Cyprus 20th Marketing & Advertising Conference 2023.
Among her clients, Arena Water Instinct, Millionaire, K-WAY, La Stampa, Flying Tiger Copenhagen.


Raffaele Girace


I work in Growth, focusing on the world of Advertising and CRO. In the last 5 years I have invested for my clients and me +7.5 mln € on Google Ads and +2 mln € on Facebook Ads. I am a do-it-yourselfer and I am in love with Javascript.


Kenia Gonzalez

Wolfgang Digital

Kenia is a seasoned professional with a distinguished track record in digital marketing and international business. With over eight years of experience at Wolfgang Digital, she has consistently demonstrated her expertise in guiding and executing strategic initiatives for the company’s global expansion and client growth, many of which have been awarded internationally.


Markéta Kabátová


Markéta fights tirelessly for more efficient PPC campaigns in the Czech Republic. She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Before, she took care of campaigns in 25 languages at Webnode, at Google she helped to grow export clients. Besides, she organizes one of the top PPC events in her country PPC camp.


Peter Maas

Grow Up Digital

In over 10 years Paid Advertising experience working for different digital marketing agencies Peter has been responsible for paid strategies for brands like Heineken, JBL and Rituals, several online retailers and B2B companies. For the last 4 years he has been building his own company Grow Up Digital, a digital marketing agency with a strong focus on paid advertising. He is most passionate about optimizing feed data and integrating external data sources to improve digital advertising performance for his clients


Lars Maat

Maatwerk Online

Lars has been in the online marketing industry for over 13 years. His background is in PPC/Analytics and after consulting companies and agencies for 4 years, he started his own agency Maatwerk Online which has over 35 employees at the moment. Lars was announced rising star in the PPC business in 2019 by HeroConf. As a speaker, Lars has been at HeroConf London, BrightonSEO, SMX Munich and is now ready to talk to the ADWorld Experience audience for already his third time!


Alberto Mari


He worked for many years as an Advertising Specialist, on Google Ads, Meta Ads, Tik Tok Ads, Spotify Ads, focusing both on account performance and on experimenting with new advertising platforms. Today her role is that of Advertising Team Leader in TWOW.


Himani Maurya

Wolfgang Digital

Himani is an experienced digital marketer with a career spanning over a decade. Her accolades include multiple prestigious awards, both on home turf in Ireland and on the international stage. Within Wolfgang Digital, Himani stands as one of the most senior and revered members of the paid search team. Her extensive experience and in-depth knowledge in this domain have not only driven exceptional results but have also been instrumental in nurturing and mentoring newer members of the team.


Alberto Morelli


Always fascinated by the idea of combining innovation and tradition, immediately after graduating in Economics, he and his brother Alessandro founded Venezianico in 2017. Watchmaking is a sector where it is difficult to fit in starting from scratch, hence the choice of crowdfunding as a financing tool, which allowed him to raise a total of $800,000 in the first 18 months of activity. Through an omnichannel sales strategy that balances ecommerce and physical retail, the company has recorded rapid and constant growth, which has allowed it to present itself today as one of the emerging realities in the watchmaking sector in Italy, with a 2021 turnover of almost €3,000,000.

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Sante Occhiuzzi


Digital Marketing Manager at Byte-Code SPA, he has many years of solid experience in the vast universe of digital marketing and large-scale E-Commerce. He has had the opportunity to contribute to prestigious headless e-commerce projects, including PittaRosso, Police and GCDS. His path at Byte-Code offered him the opportunity to hone high-level technical skills and combine them with his innate passion for marketing. This synergy has propelled him into the MarTech world, making him always ready to explore innovative solutions and push the boundaries of traditional


Andrea Padova


His artistic training blends perfectly with his university humanities studies, culminating in a thesis dedicated to argumentation in modern advertising. This unique background took him to New York, where he began his professional adventure as an Accountant in one of the city’s most prestigious agencies. His passion for digital marketing pushed him to go deeper, gaining training experiences in a multinational company and in a leading publishing agency. This path prepared him for his current role at Byte-Code, where he continues proving that data and creativity can coexist, interact, and innovate.

Massimiliano Pavesio

Massimiliano Pavesio


After more than 20 years in the telecommunications sector as a technical support at national level, he discovered and became passionate about online marketing, in particular Google Ads. Currently, he designs the communication strategy and conducts advertising lead generation and e-commerce campaigns by collaborating with leading Digital Agencies and managing over 20 million Euro investment per year (generating a turnover of over 80 million Euro).
In addition to being a trainer for several Italian companies, he often participates in industry events and won the PPC Caesars Award together with Valerio Celletti for the best case study presented at ADworld Experience 2020.


Antonino Polimeni

Polimeni Legal

Founder of Polimeni.Legal, he has dealt with Internet, Privacy and Copyright law since 2004.
A lawyer advocate in cassation and before higher jurisdictions, author of “Privacy for Digital Marketers” (2020, Flaccovio Editore), he has been a speaker at Oxford University and moderator at Web Marketing Festival and Netcomm. Polimeni.Legal’s services are a benefit for IAB Italia members, the Italian chapter of the most important Association in the field of digital advertising worldwide.


Fabio Prettico


Marketing enthusiast, consultant and trainer in the shadow of the Mole Antonelliana. Since 2010, I have been working as a freelancer to try to help small businesses in the area gain more visibility and awareness with respect to the potential that the web offers in an increasingly competitive world.


Mike Rhodes


Mike started his career in aviation – a dream since he was 6 – working for the UK’s most prestigious helicopter company. It quickly became clear that most pilots don’t get enough time to see their families, so Mike turned his attention to business instead!
His first business was built and sold in just 18 months, after which Mike “semi-retired” to Sydney, Australia. Then he discovered something new called Google Ads and saw how it could be a game changer for businesses. His new passion for the Google machine & AI was found and he got to work teaching himself everything there was to know about it.
Mike’s now in his 19th year of building and running Google Ads campaigns for businesses and brands all around the world at his award-winning digital agency WebSavvy, based in Melbourne.
A teacher at heart, Mike wanted to help other agency owners scale, and share the wisdom. So he founded AgencySavvy.com, teaching a vibrant online community of competitor agencies how to make Google Ads more profitable for their clients and how to grow their agencies.
Mike’s co-authored the ‘Ultimate Guide to Google Ads’ with Perry Marshall, now in its 6th edition.


Nils Rooijmans

Water Cooler Topics

Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade.
With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations.
Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site & newsletter.


Paolo Santanicchia


At the age of 19, immediately after high school graduation, he opened a VAT number to run his business as a freelance Meta Advertiser.
He has always tried to go beyond the technicalities of Facebook campaigns, digging deep into people’s psychology and emotions.
This year, in addition to the various E-Commerce companies he worked with, he had the honor of directing Elly Schlein’s election campaign for the PD (main Italian left wing party) primaries, which saw her win despite unfavorable polls.


Valerio Sciotti


My motto in life and at work is “Let’s do something interesting!”, i.e. always bring something new and interesting. I am a Google Ads Specialist, but to my clients and colleagues I always try not to sell my tasks, but to sell myself, my creativity and my commitment. Something about me: I am always willing to meet and exchange ideas with new colleagues, I love cooking and I am passionate about strategy games.


Anthony Tedesco


Anthony Tedesco is a search engine marketing professional based in Boston, Massachusetts. He started his career at Red Ventures in Charlotte, North Carolina, where he learned the impact of data-driven performance optimization and full-funnel marketing strategies. He then returned to his native Boston, where he joined DWA/Merkle B2B, working with Fortune 100 brands to maximize the value of their SEM investments. In 2021, Anthony joined the global paid media team at Cisco Systems, Inc., where he orchestrates high-impact tactics at scale and helps solve the complex challenges marketers face in the evolving digital landscape. Anthony is an avid Tar Heel and Boston sports fan. If not watching his favorite teams, he enjoys traveling throughout New England with family and friends or catching up on old seasons of Survivor.


Alessandro Terra

Search On Media Group

SEM Specialist at Search On Media Group
Digital Marketing specialist with vast international experience in managing campaigns on Google Ads, Bing Ads and other advertising platforms such as Criteo, Awin, Google Marketing Platform and Search Ads 360. Teacher at SOMG Digital Business School and speaker at many national events.

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Miroslav Varga

Escape Studio

Miroslav is the only Google Ads expert in the world, being a Google Ads GCT (Google Certified Trainer) and fivefold Grandfather, simultaneously. His friends often call him 5G.
Based on the large number of mistakes he made so far, attendees at conferences like to listen to his lectures because their life is easier after they realize their mistakes are peanuts compared to what Miroslav has done wrong.
Miroslav comes from Croatia and is very long active in the IT industry, especially in the sales and advertising part of the industry.


Luigi Virginio


Freelancer since 2013, graduated in Computer Science in 2018. Since 2015 SEM consultant for Web Agencies, Communication Agencies and Media Centers.
Since 2021 Google Ads lecturer and trainer. PPC Academy Lecturer.
Top 3% Google Premier Partner with Lotrek S.c.r.l


Michael Vittori


Advertiser specialist and Meta Ads Expert, lecturer and trainer at the Federico II University of Naples, University of Bergamo and Confindustria. Keynote speaker and author of the bestseller “Facebook Ads in pratica”. Winner of WMF 2016 and ADworld Experience’s PPC Caesar Awards 2020.


Witold Wrodarczyk


CEO and founder of award-winning marketing agency Adequate Interactive Boutique. Google Ads and Analytics specialist. Author of numerous publications in the area of marketing economics, optimisation and attribution modelling. Conference speaker. Certified Financial Analyst and entrepreneur.


Kamel Ben Yacoub


Kamel Ben Yacoub is a seasoned B2B SaaS and tech PPC acquisition expert with over 10 years of experience. As the former Head of Marketing for successful VC-backed startups, he is also the co-founder of Getuplead, a leading international B2B PPC agency.

Jedi PPC Knights for the Experts’ Panel


David Peranic


Tobias Hink


Sophie Pease-Watkin

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