The Best of PPC & CRO Industries in the World

The Speakers

Find out the best World’s experts in Pay Per Click & Conversion Rate Optimization who will present real cases of PPC & CRO campaign optimization and advanced courses about Google Ads, Facebook Ads, Amazon and Conversion Rate Optimization at ADworld Experience 2020.


Tim Ash


Tim Ash has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
He is the author of “Unleashing The Primal Brain” and two bestselling books on Landing Page Optimization, and founder of SiteTuners, a strategic conversion rate optimization agency. Tim has developed deep expertise in user-centered design, neuromarketing, understanding online behavior, and split testing.
Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, and many others have benefited from Tim’s deep understanding and innovative perspective.
Tim is a highly-regarded online marketing keynote speaker and presenter at over 200 industry conferences and corporate trainings worldwide. He is the founder and chair of the international Digital Growth Unleashed event series and a frequent contributor to print and online publications.


Brandon Doyle

Wallaroo Media

Brandon Doyle is the founder and CEO of Wallaroo Media, a full-service digital marketing agency based in Provo, Utah, USA. Wallaroo works with clients ranging from small businesses to VC-backed startups to large brands like Disney, IKEA, Gatorade, and more. Brandon loves marketing, travel, and the outdoors. He’s married with four young children.


Navah Hopkins

Hennessey Digital

Director of Paid Media at Hennessey Digital, Navah Hopkins was part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.


Ingo Kamps


While studying business adminstration Ingo Kamps made his first contact with the web at Nintendo Europe in 1999. In 2004 he founded his performance-marketing company Cayada GmbH in Berlin, later moved to Munich. In May 2014 Drillisch Online AG acquired part of the companies‘ online-assets and Ingo Kamps served as a consultant at Drillisch thereafter. Since 2016 he has been working as an online-consultant for several major companies, such as MediaMarkt Saturn Retail Group, vodafone and Richemont Europe. He’s is also organizing the whole performance-marketing part for the Axel Springer Teaser Ad GmbH, a subsidiary of the German publishing house Axel Springer All Media. Ingo Kamps has spoken at different conferences and published two German books “Performance-Marketing“ and “Getting started with successful Mobile Marketing“, plus writing parts of several other books.

Gianluca Binelli

Gianluca Binelli

Booster Box

Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G’s Advisor, helping start ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (eg AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Expert in the World by PPC Hero.

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Ada Luo


Ada is Digital Account Director at Croud, a global digital marketing agency, and has worked with international clients including Cambridge Satchel Company, Regus, Michael Page, and Netflix. With over four years’ industry experience, Ada specialises in key Chinese advertising platforms such as Baidu, Wechat, and Netease across paid search, display, and native ads. Ada is currently heading a team of 7 at Croud, pioneering practice and development of major engines in the Asia area. A recent project she ran for Regus across Baidu was nominated for a UK Search Award, and her team’s work has also been recognised by The Drum.


Lars Maat

Maatwerk Online

With over 10 years of experience in online advertising on Google, Bing, Facebook, Instagram and LinkedIn, Laars is now heavily involved in messengerbots optimization. He founded his own company, Maatwerk Online, in September 2013, now being Google Premier Partner and counting 20 dedicated and enthusiastic marketeers + some freelancers. Campaigns ran so far, were mind-blowing with amazing openratios and clickratios. Maatwerk Online expanded rapidly and now also work for larger companies, running campaigns in more than 10 countries. He personally has all the Google Ads certifications, Google Analytics certification, Bing Ads certification, Facebook Blueprint and the Snapchat advertising certification.


Depesh Mandalia

SM Commerce

Depesh Mandalia is on a mission to help entrepreneurs leverage digital marketing to build highly profitable businesses, faster. As CEO of SM Commerce and ZASR Digital, he is responsible for well over $100M of revenue generated and over $20M of profitable Facebook ad spend. An international speaker, he passionately believes in sharing traditional principles of sales and marketing adapted for the digital age, inspiring positive change and leaving a legacy to impact hundreds of thousands in improving their lives.

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Florian Nottorf


Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 36.


Deborah O'Malley


Deborah pursued a master’s of science degree, specializing in eye tracking technology. Her research findings have been published in six prestigious peer-reviewed journals and are a source inspiration for many digital marketers, worldwide. Today, Deborah applies her specialized skillset to Conversion Rate Optimization (CRO) and A/B. She works with clients to help them optimize their website, and ads. She’s also founded the go-to A/B test case study resource website, GuessTheTest. Deborah is Google Analytics certified and, if you give her the chance, she’ll happily talk to you for hours about anything web optimization. When not optimizing websites, Deborah can be found in the kitchen making delicious homemade fudge, or burning it off at the gym.


Beth Quigley

Wolfgang Digital

Beth first fell in love with digital marketing during an internship in San Francisco, where she was introduced to AdWords and social advertising. Beth began work at Wolfgang Digital as an AdWords trainee and has since progressed onto the Client Engagement team, working on strategy development with some of Ireland’s biggest retailers including Littlewoods Ireland, Brown Thomas and Arnotts. Her team have won numerous awards both in Ireland and abroad, including “Best in Data & Analytics” at the Digital Media Awards 2019, and “Best Use of Search – B2C” at the European Search Awards in Budapest this year.


Nils Rooijmans

Water Cooler Topics

Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations. Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site & newsletter.


Christian Schmidt

Axel Springer Teaser Ad

Expert in performance marketing Christian Schmidt has been working in online marketing since 2006. After completing his studies in business administraion, he worked as a project development manager for a Leipzig real estate company and became the online marketing manager of the Unister Group in 2006, where he planned media investments for the Ab-in-den-Urlaub.de brand. Then he cofounded Unister Media GmbH, the predecessor of AdUp Technology. Under his leadership, sales rose from zero to almost EUR 15 million and the workforce grew from 3 to 28 employees in 2016. The business operations of AdUp Technology passed to Axel Springer in 2017 and in 2019 Christian Schmidt become managing director of Axel Springer Teaser Ad GmbH.

Byron Tassoni Resch

Byron Tassoni Resch


Byron is the Head of Search Engine Marketing at Deliveroo and leads the team for all Search, App, Display and Video campaigns. He has been in the industry for over 12 years, his main focus revolves around Paid Search automation at scale. Byron’s first job was delivering pizza, now he sells them online!


Purna Virji


Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe and a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time.

Jedi PPC Knights for the Experts’ Panel


Anu Adegbola

McCarron Tom

Tom McCarron


Wijnand Meijer

True Clicks