The Best of PPC & CRO Industries in the World


These are just some of the speakers who will animate the advanced courses on Google Ads, Facebook Ads, Amazon and other online advertising platforms on April 4 and who will present their real PPC & CRO cases on April 5, live in Bologna (Italy), or via streaming online.


Frederick Vallaeys


Among the first 500 Google employees, he has been an AdWords evangelist for about 10 years participating to its construction and teaching advertisers how to get the maximum out of their campaigns. Today he is the founder of Optmyzr, one of the most widespread (& award-winning) tool for optimization and automated reporting and a regular contributor to Search Engine Land, PPCHero & other well known web marketing blogs and a frequent speaker at almost all leading international PPC events.


Fabio Sutto

Sutto & Partners

He began his career in 1998 as a web engineer in Padua, where he came into contact with major companies such as Jacuzzi and Volkswagen. Then he specialized in web marketing and today he follows the online sale of large corporate and international groups.


Michelle Goodall


Brad Geddes


Co-Founder of AdAlysis, a PPC recommendation engine, is the author of “Advanced Google AdWords” (one of the best book ever written about AdWords), he’s worked in PPC for 20 years and has been the first advanced AdWords Seminar leader recognized by Google in the world. For over 18 years has been writing about digital marketing topics and has been working with companies like Amazon, Google, and Salesforce.


Amy Bishop


A performance marketer with a successful track record in building integrated marketing strategies for several industry verticals, including management of start-ups to Fortune 500 companies.
Columnist for Search Engine Land, Marketing Land, The SEM Post, PPCHero, The Clix Blog and The SEMrush Blog, She have spoken at SMX, HeroConf, Utah DMC, State of Search and more.
Before becoming a full-time consultant, she was the Director of Digital Marketing at ZirMed, Director of Account Audits, Outbound Marketing and Training at Clix Marketing, Account Supervisor at Hanapin Marketing and an Account Director at DAC Group.


Mark Irvine


Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within over 22,000 AdWords, Bing Ads, and Facebook ad accounts. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. Mark has been named one of the 15 most influential PPC Experts each year since 2016 by PPC Hero.


Michelle Morgan

Clix Marketing

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX East, SMX West, SMX Advanced, HeroConf, Engage PDX, and Utah DMC, and in 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, and more.


Martin Roettgerding


Head of Search Engine Advertising in the German SEM agency Bloofusion, he has been included for two years in a row in the list of 10 world’s most influential international PPC experts by PPCHero. He speaks frequently at industry events, collaborates with various blogs and has revolutionized the way of doing shopping campaigns of many advertisers with an innovative strategy revealed in 2014. He occasionally writes on his blog PPC-ephipany.com, but when he does it is always to say something significant.


Jono Alderson


Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.
He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.