The Best of PPC & CRO in the World

2022 Speakers

We are still working to select the World’s Top Experts who will join us in 2023.

Here you can see who in 2022 presented a real case or an advanced seminar about Google Ads, Facebook Ads, Linkedin and Conversion Rate Optimization.

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Marco Battaglia


Marco Battaglia, advertiser with more than 5 years of experience generating over 12 million in revenue in 2020 (Revealbot certified). He is now managing a team of 7 people and working with Gargiulo Studio as a Lead Media Buyer figure.
Focused on scaling DTC e-commerce in Italy and Europe, always with an eye on business operations and sustainability.


Alberto Boccia

Ecommerce Ads

Alberto Boccia is Founder of Ecommerce Ads, a Google Premier Partner company and specialized in Advertising for E-commerce, particularly on Google Ads. With over 13 years of experience (first as Freelence and then with Ecommerce Ads), today he follows e-commerce companies in a variety of sectors, both on the national and international market. Together with his Team, in 2021 he managed a budget in Advertising of more than 6 million euros producing a total of more than 50 million in turnover for his clients. He has always had an approach that has allowed him to go beyond technicalities and support each client especially from a strategic point of view to the point of creating real Partnerships. He is also the founder of Kompare, the CSS (Comparative Service) soon to be launched on the Italian market that will allow merchants, professionals and agencies to take advantage of a parallel channel for publishing Google Shopping campaigns.

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Luca Bove

Local Strategy

Co-Founder of Local Strategy. Product Expert, Diamond level, in the official Google Business Profile forum.
First board created in 2007. Author of Books and Speaker at significant industry events and numerous classroom training and workshops around Italy.


Federica Brancale


After founding Marketing Freaks and managing data analyys in the Calzedonia group, I moved to Intarget: for which I manage CRO and, more generally, facilitate co-creation processes for numerous multinational clients such as the L’Oréal group, Unicef, Cartasì, MTV, Remax, Sofidel, Brunello Cucinelli, Moncler, Ermenegildo Zegna, etc.
Inside Intarget: I was then in charge of developing the Conversion Rate Optimization area and team by managing AB test for companies such as IBS, De’Longi Group (Braun, De’Longhi, kenwood), Kiko, Pampers, Cocooners etc. through Agile management techniques.
I also teach for SIDA group , Ninja Marketing, White Nana, Polimoda, IED , WEM Park and in the universities of Barcelona, Florence, Pisa, Siena, Genoa and Calabria. In the past I have taught courses for FIEG group (repubblica, giornali di sicilia etc), Mondadori, TIM, Vodafone and many others.
I have also published two books “data driven marketing” (Flaccovio 2018) and “Oltre il design thinking” (Hoepli 2021).

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Gabriele Contilli

Rocket PPC

Co-Founder of Rocket PPC (consulting agency specializing in strategic and operational activities in the Pay per Click area).
Google Premier Partner & Meta Business Partner (Top 3% Italian Agencies), with over 10 million media budgets managed each year.


Esther Del Rio

Making Science

Adtech specialist with senior experience as tech-consultant managing end-to-end integrations and implementations in the Google Marketing Platform suite. Consultancy and audit of the maturity of each platform following the Google maturity framework guidelines. Programmatic trader: strategic planning, automation, budget and campaigns optimization. Traffic specialist, advanced reporting, attribution and measurement optimization.

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Neha Divanji

Growth Spin

Founer of a performance marketing agency based in London with 13 years of global experience. She helps companies (series A funded and above) with top of the funnel user acquisition.
From being responsible for sales numbers on an owned platform or on marketplaces, to helping them build exponential growth plans in various industries namely fashion, jewellery, insurance, lighting, education and search engines.
In her last capacity as an employee, she was heading the digital team in USA and India of a 3bn $ company. Building their omni-channel strategy, she defined their online brand presence, operations and supply chain while chasing ambitious sales targets, gaining an award for the best brand advertiser by Amazon Marketing Services.

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Lorenzo Foschini


He has been working in the digital industry for 7 years, started his journey as a Social Media Manager and Advertiser for a local company. The following year he moved to t.bd and for the last 6 years he has been involved in full-fledged Performance Marketing on the main advertising platforms (Facebook, Google and LinkedIn first and foremost). Strategy, operational campaign management and client management are part of his daily routine.


Alessandro Frangioni


Digital marketing consultant and advertising specialist with Facebook Ads, Google Ads, YouTube Ads and TikTok Ads. He creates strategies and optimizes advertising and marketing automation campaigns for many brands (in Italy, Europe and USA), e-commerce and communication agencies. Author of a best selling book on Mailchimp, he is considered one of the best Italian advertisers. Roads® Agency Founder.

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Tommaso Galli

Tempo Presente

Senior content manager and advertiser, founder of the marketing firm OnLiFe present time, I support corporate entities and professionals in defining and implementing content strategy and its promotion.
That is, why, for whom, what, how and where we communicate.
An incisive, deep and lasting dialogue with unique messages, on the right mediums, through the right actions and paths, allows us to naturally connect with people and create authentic relationships.
I pay special attention to the process of strategic analysis and definition, conveying an approach based on four concepts: 1) Presence 2) Adherence 3) Coherence 4) Consistency

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Bert Garry


In his role as a Director of Paid Search at Tinuiti, Bert supervises and supports a team of account managers in campaign execution, strategy, and career development. Prior to joining Tinuiti in September 2021, he was an Associate Director within the B2B division at Merkle, where he supported search and ecommerce efforts across multiple Fortune 500 brands in tech, finance, and industrial verticals.


Francesco Gavello


Francesco Gavello is a consultant, trainer and public speaker in advertising and web analytics.  He is the author of the book “Google Ads – annunci ricerca e display” published by Dario Flaccovio Editore. He has always been passionate about illusionism, an art that – he will never tire of repeating – has much to do with marketing.


Raffaele Girace


I work in Growth with a particular focus on the world of Advertising and CRO. In the last 5 years, I have invested for myself and my clients +7.5 mln € on Google Ads and +2 mln € on Facebook Ads. I am a DIY enthusiast and I am in love with Javascript.


Greg Holland


Greg Holland is a Paid Media Lead at Impression, specialising in Paid Media strategy with a focus on Paid Search, Display and YouTube, managing and delivering work on clients of £200k+ monthly media spends. Leading a multi-award winning team within the Paid Media team at Impression, helping develop and grow industry-leading skills. National and international speaker at events such as Digital Marketing Europe Conf, Brighton SEO, Drink Digital, and stage moderation at PPC Hero Conf.


Rebecca Leporati

Booster box

Rebecca is the Marketing Science & Analytics Team Lead at Booster Box. After working 3 years as a Business Analyst in the pharmaceutical sector, she joined the Booster Box team, where she plays with all things Measurement in Marketing. She coordinates the MarTech data scientist team and manages all the Marketing Mix Modeling and Incrementality related projects. 

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Poppy Mace


Poppy is the Senior Paid Media Specialist at StrategiQ and is responsible for overall paid media strategy and delivery across the agency’s national and international client base. With her strong background in paid search and social, there’s nothing Poppy loves more than exploring opportunities to grow a client’s paid media presence. Within her career, she has worked across a wide range of industries including luxury travel, media distribution and utilities industries.


Diana Mutter

Escape Digital Agency

Diana Mutter is currently working as a Performance department lead at Escape a Google Ads Premier Partner and Google Marketing Platform Sales Partner based in Croatia. With almost a decade long experience with Google Ads and clients ranging from Travel, B2B services to Fashion Retail Stores and DIY Retail chains the knowledge gained is ready to be shared. Lately more focused on the business side of the agency life helping clients map external market conditions to actionable Ads operation.

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Sante Occhiuzzi

Byte Code

Digital Marketing Manager at Byte-Code with many years of experience in digital marketing and E-Commerce.

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Luca Orlandini


Luca Orlandini is a marketing consultant specializing in Internet customer acquisition with over 18,000 hours of experience in lead generation projects for Italian small and medium-sized businesses.
His work involves improving business offerings to fit the web, increasing the likelihood that users of a site will ask for a quote or more information.
He is the author of “Landing Page Efficace,” the book that redefined the standards of online communication geared toward customer acquisition.


David Peranic

Kontra Agency

David works as a digital marketing strategist in a full-service digital marketing agency. He runs the performance department in the agency, responsible for digital analytics, advertising, search engine optimization, and conversion rate optimization.
He founded a travel agency as a property management company, led a team of 20+ employees, managed 50 apartments, reached 50.000 overnight stays and gathered a lot of experience in his early thirties.
Proud father of two who loves family time, traveling, and football.


Lisa Raehsler

Big Click co

Lisa Raehsler is a search and social ads pay-per-click (PPC) strategist, International speaker, and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to develop successful PPC and social advertising programs to exceed goals for brand promotion, demand generation, and customer acquisition.
Lisa has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.


Nils Rooijmans

Water Cooler Topics

Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade.
With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations.
Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site & newsletter.


Giuseppe Ruocco


Paid Search Director at Jellyfish, an independent international digital marketing partner agency for several global brands, Giuseppe Ruocco has 12 years of specific experience in online advertising; from search to social and display/programmatic.
At Jellyfish since 2021, he manages and coordinates both e-commerce and lead generation projects for major global direct-to-consumer brands, with a strong focus on performance and the pursuit of competitive advantage/technology.


Jeff Sauer


Jeff Sauer is the Founder of Data Driven, former agency owner, business coach, blogger, lecturer, and a retired digital nomad after 4 years on the road. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and “best of” lists. Jeff has had 50,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.


Kristine Sergejeva


Kristine Sergejeva is the Founder and Senior Consultant at SmartB2B – The Art of LinkedIn. She has 20+ years of expert/managerial experience in international, EU and national level marketing and communications. Her specialisations are LinkedIn (LinkedIn Strategy, LinkedIn Organic and LinkedIn Advertising, Lead Generation and Social Selling, LinkedIn Page and Profile Optimisation), B2B Marketing and Account-Based Marketing (ACB).
Kristine has been providing presentations and training on LinkedIn at different international events and her LinkedIn marketing project for Digital Procurement World (Germany) got a Silver Award at LinkedIn Marketing Awards and qualified as the best new conference at Conference Awards 2020.
She is also passionate about philosophy, ethics, justice and human rights and calls herself a convinced anti-amateur.


Andrea Tonetti


Andrea Tonetti is well-rounded digital marketing and Facebook Advertising expert. He worked for Facebook before starting to work alongside entrepreneurs around the world privately as a consultant and advertiser (Including Digital Coach, AXA Assicurazioni, Carolin Soldo, Unobravo). He is currently Co-Founder and Head of Growth at Scaling Davids, an international performance marketing agency that in 2021 generated about 20 Million in revenue for its clients through Facebook and Google Ads.


Federico Utzeri


Federico did his first experiences in selling online between Shopify and eBay during high school creating small eCommerces and bring them till a MRR of 10.000€.
In 2017 he started working with Local Businesses to increase their sales through Facebook and Google advertising. In 2019 he founded Hybrida Marketing Srl, where he now is CEO.


Matteo Zambon


Founder of Tag Manager Italia, a consulting and training company specializing in digital analytics, Matteo Zambon is an internationally renowned digital analyst and the first Italian popularizer of Google Tag Manager (GTM). Matteo is part of the inner circle of official Google Tag Manager™ Beta Testers, i.e., the group of experts to whom the Google Tag Manager team in Mountain View (California) previews new GTM features.
In 2022, his “Tag Chef” software is awarded at Superweek with the prestigious Golden Punchcard Prize, dedicated to the best digital analytics application.

Jedi PPC Knights for the Experts’ Panel


Nils Rooijmans

Water Cooler Topics
Miroslav Varga

Miroslav Varga

Escape Studio
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Uros Djunisijevic

eLastic Agency

Yasmin Williams