Navah Hopkins is the Product Liaison for MAI and a trusted voice in digital marketing with 17 years of experience working across accounts in every vertical and global market.
She is on the board of the Paid Search Association, an international speaker, and regular columnist at Search Engine Journal and Search Engine Land.
Aside from her day to day tasks of being a feedback loop for the industry into the Microsoft Product team, she loves helping people and volunteers for women and LGBTQ+ empowerment non-profits.

Aaron Levy is the evangelist for Optmyzr, working to improve the lives of PPC marketers through technology. Over the course of his career, he’s developed strategies for clients ranging from F500 beasts & internationally recognized retailers, fast-growth Series A startups, a few local plumbers, & regional adoption agencies here and there. He’s overseen billions in media spend (yes, with a B), and led teams ranging from 10 to over 100 at Tinuiti, Seer and GSI Commerce (now Fanatics). He also spent a good bit of time in continuing education, serving as an adjunct for Drexel and University of Vermont. He’s spent time in just about every channel online, from media buying and email campaigns to affiliate and beyond, but found his “home” in SEM (when he’s not in his physical home of Philadelphia). Outside of digital marketing, he’s an avid golfer, decent gardener and hot sauce enthusiast.

Ajda Novak is a B2B digital advertising specialist with 12 years in marketing, focused on lead generation and sales acquisition across LinkedIn, Google and Meta. She works with international clients across the CEE region — and previously extensively in the UK. A regular on professional stages, including Slovenia’s largest marketing conference, she brings both an advertiser’s and an entrepreneur’s perspective to every campaign.

Luca Orlandini is the founder of FuturaImmagine, an agency specializing in landing pages and conversion systems for Italian entrepreneurs, with over 500 projects delivered since 2012. He is the author of three books on landing page effectiveness published by Hoepli, creator of the OVT method, and co-host of the Traffico e Conversione podcast with Valerio Celletti. Over the past two years he has turned his agency into an applied AI lab, building a proprietary suite (Infinity Copy, Infinity Post, Infinity Quiz) that automates copywriting, content production and lead qualification. He works by an AI-LAST principle: humans set the strategy, AI executes, humans review.

Jitse works as a SEA specialist at Semwerkt, winner of the FONK150 award for Best Marketing Agency in the Netherlands. His expertise lies in combining ad scripting with in-depth data analysis to build scalable, performance-driven SEA strategies. Jitse focuses on experimentation, automation, and turning data into actionable insights.

Co-founder of Tag Manager Italia, Matteo Zambon is an internationally recognized digital analyst, a Google Beta and Alpha tester, and a Microsoft Clarity Ambassador.
A university lecturer on the Digital Marketing master’s program in Bergamo, Matteo is the only digital analyst in the world to have won two international awards: the Golden Punchcard Prize and the Quanties Award for Top Analytics Educator.
He was the first Italian ever invited to speak at the Marketing Analytics Summit in Phoenix, USA, an event featuring talks from the world’s leading analytics experts and top brands like Microsoft, Amazon, and Coca-Cola.
As a Product Evangelist, Matteo works with Stape to promote and grow server-side tracking across the Italian market.

Dario Zannoni is a web marketing expert specialising in e-commerce and PPC. Almost twenty years ago, he moved to Japan, where he began working for a publicly listed company that was a pioneer in the online sale of used cars overseas (in over 100 countries).
Today, he leads a team of consultants at Ayudante, an SEM agency that manages campaigns on Google, Meta, Microsoft and Yahoo (widely used in Japan), with a particular focus on the use of artificial intelligence.
Dario is actively involved in the online PPC community, with whom he shares little-known but important insights into various aspects of online advertising.