The Best of PPC & CRO Industries in the World

2020 Speakers (2021 are coming… 🙂

Speakers of the 2021 edition will come in the next weeks.
Find out the World’s top experts who presented their real cases and advanced courses about Google Ads, Facebook Ads, Amazon and Conversion Rate Optimization at ADworld Experience 2020.


Tim Ash


Tim Ash has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
He is the author of “Unleashing The Primal Brain” and two bestselling books on Landing Page Optimization, and founder of SiteTuners, a strategic conversion rate optimization agency. Tim has developed deep expertise in user-centered design, neuromarketing, understanding online behavior, and split testing.
Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, and many others have benefited from Tim’s deep understanding and innovative perspective.
Tim is a highly-regarded online marketing keynote speaker and presenter at over 200 industry conferences and corporate trainings worldwide. He is the founder and chair of the international Digital Growth Unleashed event series and a frequent contributor to print and online publications.

Gianluca Binelli

Gianluca Binelli

Booster Box

Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G’s Advisor, helping start ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (eg AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Expert in the World by PPC Hero.


Simone Dassereto


Growth Lead and Principal Consultant at Webprofits, the Digital Growth Consultancy co-founded by Sujan Patel, with a solid digital marketing background developed in ecommerce retailers Zalando and Yoox Net-a-Porter.
He is in charge of defining and implementing growth strategies for businesses based in Europe, Australia and US.
Thanks to his Paid Advertising skills, he won the Google Honours Superstar Performance award in 2019.


Brandon Doyle

Wallaroo Media

Brandon Doyle is the founder and CEO of Wallaroo Media, a full-service digital marketing agency based in Provo, Utah, USA. Wallaroo works with clients ranging from small businesses to VC-backed startups to large brands like Disney, IKEA, Gatorade, and more. Brandon loves marketing, travel, and the outdoors. He’s married with four young children.


Navah Hopkins

Hennessey Digital

Director of Paid Media at Hennessey Digital, Navah Hopkins was part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.


Ingo Kamps


While studying business adminstration Ingo Kamps made his first contact with the web at Nintendo Europe in 1999. In 2004 he founded his performance-marketing company Cayada GmbH in Berlin, later moved to Munich. In May 2014 Drillisch Online AG acquired part of the companies‘ online-assets and Ingo Kamps served as a consultant at Drillisch thereafter. Since 2016 he has been working as an online-consultant for several major companies, such as MediaMarkt Saturn Retail Group, vodafone and Richemont Europe. He’s is also organizing the whole performance-marketing part for the Axel Springer Teaser Ad GmbH, a subsidiary of the German publishing house Axel Springer All Media. Ingo Kamps has spoken at different conferences and published two German books “Performance-Marketing“ and “Getting started with successful Mobile Marketing“, plus writing parts of several other books.


Igor Lebedev

Honest Metrics

Igor led, as the founder and managing director of Horse21Pro, the company’s growth to operations in 15 countries. During this time, he identified the problem of fake traffic that was interfering with many major travel companies. This is also where the idea of Honest Metrics comes from.

0 (1)

Ada Luo


Ada is Digital Account Director at Croud, a global digital marketing agency, and has worked with international clients including Cambridge Satchel Company, Regus, Michael Page, and Netflix. With over four years’ industry experience, Ada specialises in key Chinese advertising platforms such as Baidu, Wechat, and Netease across paid search, display, and native ads. Ada is currently heading a team of 7 at Croud, pioneering practice and development of major engines in the Asia area. A recent project she ran for Regus across Baidu was nominated for a UK Search Award, and her team’s work has also been recognised by The Drum.


Lars Maat

Maatwerk Online

With over 10 years of experience in online advertising on Google, Bing, Facebook, Instagram and LinkedIn, Laars is now heavily involved in messengerbots optimization. He founded his own company, Maatwerk Online, in September 2013, now being Google Premier Partner and counting 20 dedicated and enthusiastic marketeers + some freelancers. Campaigns ran so far, were mind-blowing with amazing openratios and clickratios. Maatwerk Online expanded rapidly and now also work for larger companies, running campaigns in more than 10 countries. He personally has all the Google Ads certifications, Google Analytics certification, Bing Ads certification, Facebook Blueprint and the Snapchat advertising certification.


Depesh Mandalia

SM Commerce

Depesh Mandalia is on a mission to help entrepreneurs leverage digital marketing to build highly profitable businesses, faster. As CEO of SM Commerce and ZASR Digital, he is responsible for well over $100M of revenue generated and over $20M of profitable Facebook ad spend. An international speaker, he passionately believes in sharing traditional principles of sales and marketing adapted for the digital age, inspiring positive change and leaving a legacy to impact hundreds of thousands in improving their lives.

0 (2)

Florian Nottorf


Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 36.


Deborah O'Malley


Deborah unknowingly ran her first optimization study at the tender age of 8 when, for her grade school science experiment, she cut out different shapes and colors of construction paper, posted them on a board, and asked people which version they saw first.
Fast forward many years later, Deborah pursued a master’s of science degree, specializing in eye tracking technology. Her research findings have been published in six prestigious peer-reviewed journals and are a source inspiration for many digital marketers, worldwide.


Lisa Raehsler

Big Click Co.

Search engine and social media ads pay-per-click strategist, International speaker and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition. She has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters. Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association. Find her on Twitter as @lisarockssem.

Byron Tassoni Resch

Byron Tassoni Resch


Co-Founder & Managing Director at the London based SEM Agency WeDiscover, Byron was the Head of Search Engine Marketing at Deliveroo leading the team for all Search, App, Display and Video campaigns. He has been in the industry for over 13 years, his main focus revolves around Paid Search automation at scale.


Nils Rooijmans

Water Cooler Topics

Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations. Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site & newsletter.


Christian Schmidt

Axel Springer Teaser Ad

Expert in performance marketing Christian Schmidt has been working in online marketing since 2006. After completing his studies in business administraion, he worked as a project development manager for a Leipzig real estate company and became the online marketing manager of the Unister Group in 2006, where he planned media investments for the Ab-in-den-Urlaub.de brand. Then he cofounded Unister Media GmbH, the predecessor of AdUp Technology. Under his leadership, sales rose from zero to almost EUR 15 million and the workforce grew from 3 to 28 employees in 2016. The business operations of AdUp Technology passed to Axel Springer in 2017 and in 2019 Christian Schmidt become managing director of Axel Springer Teaser Ad GmbH.


Frederick Smits

Honest Metrics

After Studying finance in Maastricht, Frederik helped built the Dutch market for SumUp, a unicorn FinTech company, as well Quandoo, a restaurant-reservation platform. Frederik also has a keen interest in Data Science, and has applied machine learning algorithms in various projects, such as cryptocurrency analysis and CareerTeam, an executive search company.

Jedi PPC Knights for the Experts’ Panel


Anu Adegbola

Miroslav Varga

Miroslav Varga

Escape Studio

Martijn Beumer

Product Hero