The Best of PPC & CRO Industries in the World

Speakers for 2020 coming soon…


Have a look to top specialists who already joined us in 2019

These are the speakers who held the advanced courses on Google Ads, Facebook Ads, Amazon and Conversion Rate Optimization on 4/4/19 and presented their real PPC & CRO cases on 4/5/19 in Bologna (Italy) during the last edition of ADworld Experience.


Frederick Vallaeys


Among the first 500 Google employees, he has been an AdWords evangelist for about 10 years participating to its construction and teaching advertisers how to get the maximum out of their campaigns. Today he is the founder of Optmyzr, one of the most widespread (& award-winning) tool for optimization and automated reporting and a regular contributor to Search Engine Land, PPCHero & other well known web marketing blogs and a frequent speaker at almost all leading international PPC events.


Brad Geddes


Co-Founder of AdAlysis, a PPC recommendation engine, is the author of “Advanced Google AdWords” (one of the best book ever written about AdWords), he’s worked in PPC for 20 years and has been the first advanced AdWords Seminar leader recognized by Google in the world. For over 18 years has been writing about digital marketing topics and has been working with companies like Amazon, Google, and Salesforce.


Amy Bishop


A performance marketer with a successful track record in building integrated marketing strategies for several industry verticals, including management of start-ups to Fortune 500 companies.
Columnist for Search Engine Land, Marketing Land, The SEM Post, PPCHero, The Clix Blog and The SEMrush Blog, She have spoken at SMX, HeroConf, Utah DMC, State of Search and more.
Before becoming a full-time consultant, she was the Director of Digital Marketing at ZirMed, Director of Account Audits, Outbound Marketing and Training at Clix Marketing, Account Supervisor at Hanapin Marketing and an Account Director at DAC Group.


Martin Roettgerding


Head of Search Engine Advertising in the German SEM agency Bloofusion, he has been included for two years in a row in the list of 10 world’s most influential international PPC experts by PPCHero. He speaks frequently at industry events, collaborates with various blogs and has revolutionized the way of doing shopping campaigns of many advertisers with an innovative strategy revealed in 2014. He occasionally writes on his blog PPC-ephipany.com, but when he does it is always to say something significant.


Michelle Morgan

Clix Marketing

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX East, SMX West, SMX Advanced, HeroConf, Engage PDX, and Utah DMC, and in 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, and more.


Jono Alderson


Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.
He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.


Mark Irvine


Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within over 22,000 AdWords, Bing Ads, and Facebook ad accounts. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. Mark has been named one of the 15 most influential PPC Experts each year since 2016 by PPC Hero.

Ann Stanley

Ann Stanley

Anicca Digital

Founder and MD of Anicca Digital, with over 15 years’ experience of online marketing, Ann has recently published the A10 Marketing Framework, which can be used to develop your digital marketing strategy. She provides consultancy, training on how to implement this framework across Paid, Owned, Earned and Technical media (POET) digital channels.
Ann speaks at local, national and international events specialising in providing practical tips on using Search, Google Ads and Paid Social for ecommerce marketing and lead generation.

Miroslav Varga

Miroslav Varga

Escape Studio

Google certified trainer for Croatia, he is an industry veteran, always trying to challenge Google’s AdRank algorithm to deliver the best results for his Clients.
One out of ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio.
His personal challenge is to do sometimes things better than Google. His presentations are always at the edge of Fair Usage Policy. You are better not to miss them.


Valentin Radu


Valentin Radu is a serial entrepreneur and visionary involved in tech and digital marketing for the past 14 years. He is the founder of Omniconvert, an awarded all in one conversion optimization platform used by >7500 eCommerce websites worldwide, such as Orange, Avon or Whirlpool.
Valentin is known for his unyielding positive energy, creativity, and knowledge about marketing and business. He is also an international keynote speaker, covering topics like eCommerce growth, customer experience, and conversion optimization.

Ruth O’Brien

Ruth O'Brien

Disrupt Marketing

Ruth O’Brien is a paid social strategist at Found, with a strong background in developing and executing award-winning social and influencer campaigns at an agency level. During her seven years working within the industry, Ruth has extensive experience working with both small and international clients across sectors including finance, travel and ecommerce. In 2017, Ruth was named on The Drum’s 50 women under 30 working in digital.

Maria Dirina

Maria Dirina


Yandex Key Account Group Head, Maria is responsible for top-tier accounts, developing of client relationships at C-level and business development in French, Spanish, Italian and German markets. Previously she covered the role of Senior Account Manager in Yandex and Search Engime Marketing Manager at Croud.


Fabio Sutto

Sutto & Partners

He began his career in 1998 as a web engineer in Padua, where he came into contact with major companies such as Jacuzzi and Volkswagen. Then he specialized in web marketing and today he follows the online sale of large corporate and international groups.

Meru Shahina

Shahina Meru


Shahina is a Senior Conversion Rate Optimisation Manager at Merkle Periscopix, with a decade of experience in CRO, analytics and web development. With a strong focus on consumer psychology, data and user experience, Shahina has been working with a multitude of clients across verticals to drive successful digital optimisation strategies. She’s a regular industry speaker at events such as SMXL Milan, Ecommerce Conversion World, and Conversion Rate Analytics & Product Talks 11.

Bellod Megane

Megane Bellod


Specialising in Digital Marketing, Megane, Senior Conversion Rate Optimisation Manager at Merkle Periscopix, has played a vital role in providing a strategic steer on clients’ optimisation programs. Working with clients across all industries, she has the know-how to take the insights that matter, activate the data and drive successful optimisation strategies.

McCarron Tom

Tom McCarron


Tom McCarron is founder of Algebra, a London based specialist PPC agency. Over the past 7 years he’s worked with clients across every sector, ranging from small businesses to global brands, consulting on PPC strategy, driving performance as well as training their in house teams on how best to use PPC for their business.
He’s a regular industry speaker at events including PPC Masters and HeroConf and has given guest lectures at Universities across the UK including Cass Business School and the London School of Economics.

Jedi PPC Knights for the Experts’ Panel


Kimberly Afonso


Nils Rooijmans

Water Cooler Topics

David O'Daly

Wolfgang Digital