I work in Growth, focusing on the world of Advertising and CRO. In the last 5 years I have invested for my clients and me +7.5 mln € on Google Ads and +2 mln € on Facebook Ads. I am a do-it-yourselfer and I am in love with Javascript.

Kenia is a seasoned professional with a distinguished track record in digital marketing and international business. With over eight years of experience at Wolfgang Digital, she has consistently demonstrated her expertise in guiding and executing strategic initiatives for the company’s global expansion and client growth, many of which have been awarded internationally.

Markéta fights tirelessly for more efficient PPC campaigns in the Czech Republic. She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Before, she took care of campaigns in 25 languages at Webnode, at Google she helped to grow export clients. Besides, she organizes one of the top PPC events in her country PPC camp.

In over 10 years Paid Advertising experience working for different digital marketing agencies Peter has been responsible for paid strategies for brands like Heineken, JBL and Rituals, several online retailers and B2B companies. For the last 4 years he has been building his own company Grow Up Digital, a digital marketing agency with a strong focus on paid advertising. He is most passionate about optimizing feed data and integrating external data sources to improve digital advertising performance for his clients

Lars has been in the online marketing industry for over 13 years. His background is in PPC/Analytics and after consulting companies and agencies for 4 years, he started his own agency Maatwerk Online which has over 35 employees at the moment. Lars was announced rising star in the PPC business in 2019 by HeroConf. As a speaker, Lars has been at HeroConf London, BrightonSEO, SMX Munich and is now ready to talk to the ADWorld Experience audience for already his third time!

He worked for many years as an Advertising Specialist, on Google Ads, Meta Ads, Tik Tok Ads, Spotify Ads, focusing both on account performance and on experimenting with new advertising platforms. Today her role is that of Advertising Team Leader in TWOW.

Himani is an experienced digital marketer with a career spanning over a decade. Her accolades include multiple prestigious awards, both on home turf in Ireland and on the international stage. Within Wolfgang Digital, Himani stands as one of the most senior and revered members of the paid search team. Her extensive experience and in-depth knowledge in this domain have not only driven exceptional results but have also been instrumental in nurturing and mentoring newer members of the team.

Always fascinated by the idea of combining innovation and tradition, immediately after graduating in Economics, he and his brother Alessandro founded Venezianico in 2017. Watchmaking is a sector where it is difficult to fit in starting from scratch, hence the choice of crowdfunding as a financing tool, which allowed him to raise a total of $800,000 in the first 18 months of activity. Through an omnichannel sales strategy that balances ecommerce and physical retail, the company has recorded rapid and constant growth, which has allowed it to present itself today as one of the emerging realities in the watchmaking sector in Italy, with a 2021 turnover of almost €3,000,000.

Digital Marketing Manager at Byte-Code SPA, he has many years of solid experience in the vast universe of digital marketing and large-scale E-Commerce. He has had the opportunity to contribute to prestigious headless e-commerce projects, including PittaRosso, Police and GCDS. His path at Byte-Code offered him the opportunity to hone high-level technical skills and combine them with his innate passion for marketing. This synergy has propelled him into the MarTech world, making him always ready to explore innovative solutions and push the boundaries of traditional

His artistic training blends perfectly with his university humanities studies, culminating in a thesis dedicated to argumentation in modern advertising. This unique background took him to New York, where he began his professional adventure as an Accountant in one of the city’s most prestigious agencies. His passion for digital marketing pushed him to go deeper, gaining training experiences in a multinational company and in a leading publishing agency. This path prepared him for his current role at Byte-Code, where he continues proving that data and creativity can coexist, interact, and innovate.

After more than 20 years in the telecommunications sector as a technical support at national level, he discovered and became passionate about online marketing, in particular Google Ads. Currently, he designs the communication strategy and conducts advertising lead generation and e-commerce campaigns by collaborating with leading Digital Agencies and managing over 20 million Euro investment per year (generating a turnover of over 80 million Euro).
In addition to being a trainer for several Italian companies, he often participates in industry events and won the PPC Caesars Award together with Valerio Celletti for the best case study presented at ADworld Experience 2020.

Founder of Polimeni.Legal, he has dealt with Internet, Privacy and Copyright law since 2004.
A lawyer advocate in cassation and before higher jurisdictions, author of “Privacy for Digital Marketers” (2020, Flaccovio Editore), he has been a speaker at Oxford University and moderator at Web Marketing Festival and Netcomm. Polimeni.Legal’s services are a benefit for IAB Italia members, the Italian chapter of the most important Association in the field of digital advertising worldwide.

Marketing enthusiast, consultant and trainer in the shadow of the Mole Antonelliana. Since 2010, I have been working as a freelancer to try to help small businesses in the area gain more visibility and awareness with respect to the potential that the web offers in an increasingly competitive world.

Mike started his career in aviation – a dream since he was 6 – working for the UK’s most prestigious helicopter company. It quickly became clear that most pilots don’t get enough time to see their families, so Mike turned his attention to business instead!
His first business was built and sold in just 18 months, after which Mike “semi-retired” to Sydney, Australia. Then he discovered something new called Google Ads and saw how it could be a game changer for businesses. His new passion for the Google machine & AI was found and he got to work teaching himself everything there was to know about it.
Mike’s now in his 19th year of building and running Google Ads campaigns for businesses and brands all around the world at his award-winning digital agency WebSavvy, based in Melbourne.
A teacher at heart, Mike wanted to help other agency owners scale, and share the wisdom. So he founded AgencySavvy.com, teaching a vibrant online community of competitor agencies how to make Google Ads more profitable for their clients and how to grow their agencies.
Mike’s co-authored the ‘Ultimate Guide to Google Ads’ with Perry Marshall, now in its 6th edition.

At the age of 19, as soon as I graduated from high school, I opened a VAT number to run my business as a freelance Meta Advertiser.
I have always tried to go beyond the technicalities of Facebook campaigns, digging deep into people’s psychology and emotions.
This year, in addition to the various E-Commerce companies I work with, I had the honor of following Elly Schlein’s election campaign for the PD primaries, which saw her win despite unfavorable polls

My motto in life and at work is “Let’s do something interesting!”, i.e. always bring something new and interesting. I am a Google Ads Specialist, but to my clients and colleagues I always try not to sell my tasks, but to sell myself, my creativity and my commitment. Something about me: I am always willing to meet and exchange ideas with new colleagues, I love cooking and I am passionate about strategy games.

Barrie is a Freelance PPC Specialist who has been in the industry since 2004, with experience including the competitive gambling, travel, fashion and insurance industries – both international and domestic businesses alike. Currently managing over €1 million paid media spend annually, delivering consistent growth to his clients.

Anthony Tedesco is a search engine marketing professional based in Boston, Massachusetts. He started his career at Red Ventures in Charlotte, North Carolina, where he learned the impact of data-driven performance optimization and full-funnel marketing strategies. He then returned to his native Boston, where he joined DWA/Merkle B2B, working with Fortune 100 brands to maximize the value of their SEM investments. In 2021, Anthony joined the global paid media team at Cisco Systems, Inc., where he orchestrates high-impact tactics at scale and helps solve the complex challenges marketers face in the evolving digital landscape. Anthony is an avid Tar Heel and Boston sports fan. If not watching his favorite teams, he enjoys traveling throughout New England with family and friends or catching up on old seasons of Survivor.

SEM Specialist at Search On Media Group
Digital Marketing specialist with vast international experience in managing campaigns on Google Ads, Bing Ads and other advertising platforms such as Criteo, Awin, Google Marketing Platform and Search Ads 360. Teacher at SOMG Digital Business School and speaker at many national events.

Miroslav is the only Google Ads expert in the world, being a Google Ads GCT (Google Certified Trainer) and fivefold Grandfather, simultaneously. His friends often call him 5G.
Based on the large number of mistakes he made so far, attendees at conferences like to listen to his lectures because their life is easier after they realize their mistakes are peanuts compared to what Miroslav has done wrong.
Miroslav comes from Croatia and is very long active in the IT industry, especially in the sales and advertising part of the industry.

Freelancer since 2013, graduated in Computer Science in 2018. Since 2015 SEM consultant for Web Agencies, Communication Agencies and Media Centers.
Since 2021 Google Ads lecturer and trainer. PPC Academy Lecturer.
Top 3% Google Premier Partner with Lotrek S.c.r.l

Advertiser specialist and Meta Ads Expert, lecturer and trainer at the Federico II University of Naples, University of Bergamo and Confindustria. Keynote speaker and author of the bestseller “Facebook Ads in pratica”. Winner of WMF 2016 and ADworld Experience’s PPC Caesar Awards 2020.

CEO and founder of award-winning marketing agency Adequate Interactive Boutique. Google Ads and Analytics specialist. Author of numerous publications in the area of marketing economics, optimisation and attribution modelling. Conference speaker. Certified Financial Analyst and entrepreneur.

Kamel Ben Yacoub is a seasoned B2B SaaS and tech PPC acquisition expert with over 10 years of experience. As the former Head of Marketing for successful VC-backed startups, he is also the co-founder of Getuplead, a leading international B2B PPC agency.