The Best of PPC & CRO in the World

2022 Speakers

We are still working to select the World’s Top Experts who will join us in 2022.

Here you can see who has already been appointed to present a real case or an advanced course about Google Ads, Facebook Ads, Amazon and Conversion Rate Optimization.


Lisa Raehsler

Big Click co

Lisa Raehsler is a search and social ads pay-per-click (PPC) strategist, International speaker, and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to develop successful PPC and social advertising programs to exceed goals for brand promotion, demand generation, and customer acquisition.
Lisa has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.


Anu Adegbola

Marin Software

With 12+ years of delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency and client-side. I currently work with Marin Software a Paid Media Tech tool. I am also very passionate about the PPC community and therefore I am consistently chatting about PPC on Twitter and LinkedIn. I also host an industry podcast PPCChat Roundup and run the only London organised PPC focused event PPC Live UK.

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Marco Battaglia


Marco Battaglia, advertiser with more than 5 years of experience generating over 12 million in revenue in 2020 (Revealbot certified). He is now managing a team of 7 people and working with Gargiulo Studio as a Lead Media Buyer figure.
Focused on scaling DTC e-commerce in Italy and Europe, always with an eye on business operations and sustainability.


Alberto Boccia

Ecommerce Ads

Alberto Boccia is Founder of Ecommerce Ads, a Google Premier Partner company and specialized in Advertising for E-commerce, particularly on Google Ads. With over 13 years of experience (first as Freelence and then with Ecommerce Ads), today he follows e-commerce companies in a variety of sectors, both on the national and international market. Together with his Team, in 2021 he managed a budget in Advertising of more than 6 million euros producing a total of more than 50 million in turnover for his clients. He has always had an approach that has allowed him to go beyond technicalities and support each client especially from a strategic point of view to the point of creating real Partnerships. He is also the founder of Kompare, the CSS (Comparative Service) soon to be launched on the Italian market that will allow merchants, professionals and agencies to take advantage of a parallel channel for publishing Google Shopping campaigns.


Gabriele Franco


Gabriele did his first experiences in online advertising in Florida during 2017 using Facebook and Google Ads where he could work with different US businesses.
In 2017 he came back to Italy and he started working with Local Businesses to increase their sales through Facebook and Google advertising.
In 2019 he founded Hybrida Marketing Srl, where he now is Head of Growth.


Fiona Bradley

FB Comms

Fiona is a 27 year old multi-award-winning entrepreneur, Freelance Digital Marketing Consultant and agency owner. Named Young Digital Marketer of The Year 2021, and Freelancer of the year two years running, Fiona has grown her own digital marketing business FB Comms through lockdown, signing 25 clients in the first 23 months.
She has run paid media campaigns for the likes of Coca-Cola, Unilever, Diageo, Visit Britain and the NHS, also providing bespoke social media training.


Federica Brancale


After founding Marketing Freaks and managing data analyys in the Calzedonia group, I moved to Intarget: for which I manage CRO and, more generally, facilitate co-creation processes for numerous multinational clients such as the L’Oréal group, Unicef, Cartasì, MTV, Remax, Sofidel, Brunello Cucinelli, Moncler, Ermenegildo Zegna, etc.
Inside Intarget: I was then in charge of developing the Conversion Rate Optimization area and team by managing AB test for companies such as IBS, De’Longi Group (Braun, De’Longhi, kenwood), Kiko, Pampers, Cocooners etc. through Agile management techniques.
I also teach for SIDA group , Ninja Marketing, White Nana, Polimoda, IED , WEM Park and in the universities of Barcelona, Florence, Pisa, Siena, Genoa and Calabria. In the past I have taught courses for FIEG group (repubblica, giornali di sicilia etc), Mondadori, TIM, Vodafone and many others.
I have also published two books “data driven marketing” (Flaccovio 2018) and “Oltre il design thinking” (Hoepli 2021).

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Lorenzo Foschini


He has been working in the digital industry for 7 years, started his journey as a Social Media Manager and Advertiser for a local company. The following year he moved to t.bd and for the last 6 years he has been involved in full-fledged Performance Marketing on the main advertising platforms (Facebook, Google and LinkedIn first and foremost). Strategy, operational campaign management and client management are part of his daily routine.


Alessandro Frangioni

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Tommaso Galli

Tempo Presente

Senior content manager and advertiser, founder of the marketing firm OnLiFe present time, I support corporate entities and professionals in defining and implementing content strategy and its promotion.
That is, why, for whom, what, how and where we communicate.
An incisive, deep and lasting dialogue with unique messages, on the right mediums, through the right actions and paths, allows us to naturally connect with people and create authentic relationships.
I pay special attention to the process of strategic analysis and definition, conveying an approach based on four concepts: 1) Presence 2) Adherence 3) Coherence 4) Consistency


Raffaele Girace


I work in Growth with a particular focus on the world of Advertising and CRO. In the last 5 years, I have invested for myself and my clients +7.5 mln € on Google Ads and +2 mln € on Facebook Ads. I am a DIY enthusiast and I am in love with Javascript.


Francesco Gavello


Francesco Gavello is a consultant, trainer and public speaker in advertising and web analytics.  He is the author of the book “Google Ads – annunci ricerca e display” published by Dario Flaccovio Editore. He has always been passionate about illusionism, an art that – he will never tire of repeating – has much to do with marketing.


Greg Holland


Greg Holland is a Paid Media Lead at Impression, specialising in Paid Media strategy with a focus on Paid Search, Display and YouTube, managing and delivering work on clients of £200k+ monthly media spends. Leading a multi-award winning team within the Paid Media team at Impression, helping develop and grow industry-leading skills. National and international speaker at events such as Digital Marketing Europe Conf, Brighton SEO, Drink Digital, and stage moderation at PPC Hero Conf.

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Poppy Mace


Poppy is the Senior Paid Media Specialist at StrategiQ and is responsible for overall paid media strategy and delivery across the agency’s national and international client base. With her strong background in paid search and social, there’s nothing Poppy loves more than exploring opportunities to grow a client’s paid media presence. Within her career, she has worked across a wide range of industries including luxury travel, media distribution and utilities industries.

Emanuele Maragno

Emanuele Maragno

Ecom House

Emanuele Maragno is a Facebook Advertising Strategist specialized in International Business Scaling through FB & IG Ads.
In the last 2 years alone, he spent more than 15.000.000$ in ad spend, helping fast-growing and scaling profitably over 50+ ecom stores worldwide.Together with the ecom veteran Daniel Bidmon, he is the Co-Founder of Ecom House, an E-commerce Scaling Agency focused on scaling 7&8 figures ecom businesses through paid advertising & growth strategies!


Diana Mutter

Escape Digital Agency

Diana Mutter is currently working as a Performance department lead at Escape a Google Ads Premier Partner and Google Marketing Platform Sales Partner based in Croatia. With almost a decade long experience with Google Ads and clients ranging from Travel, B2B services to Fashion Retail Stores and DIY Retail chains the knowledge gained is ready to be shared. Lately more focused on the business side of the agency life helping clients map external market conditions to actionable Ads operation.

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Sante Occhiuzzi

Byte Code

Digital Marketing Manager at Byte-Code with many years of experience in digital marketing and E-Commerce.

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Luca Orlandini


Luca Orlandini is a marketing consultant specializing in Internet customer acquisition with over 18,000 hours of experience in lead generation projects for Italian small and medium-sized businesses.
His work involves improving business offerings to fit the web, increasing the likelihood that users of a site will ask for a quote or more information.
He is the author of “Landing Page Efficace,” the book that redefined the standards of online communication geared toward customer acquisition.


Giuseppe Ruocco


Paid Search Director at Jellyfish, an independent international digital marketing partner agency for several global brands, Giuseppe Ruocco has 12 years of specific experience in online advertising; from search to social and display/programmatic.
At Jellyfish since 2021, he manages and coordinates both e-commerce and lead generation projects for major global direct-to-consumer brands, with a strong focus on performance and the pursuit of competitive advantage/technology.


Jeff Sauer


Jeff Sauer is the Founder of Data Driven, former agency owner, business coach, blogger, lecturer, and a retired digital nomad after 4 years on the road. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and “best of” lists. Jeff has had 50,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.


Kristine Sergejeva


Kristine Sergejeva is the Founder and Senior Consultant at SmartB2B – The Art of LinkedIn. She has 20+ years of expert/managerial experience in international, EU and national level marketing and communications. Her specialisations are LinkedIn (LinkedIn Strategy, LinkedIn Organic and LinkedIn Advertising, Lead Generation and Social Selling, LinkedIn Page and Profile Optimisation), B2B Marketing and Account-Based Marketing (ACB).
Kristine has been providing presentations and training on LinkedIn at different international events and her LinkedIn marketing project for Digital Procurement World (Germany) got a Silver Award at LinkedIn Marketing Awards and qualified as the best new conference at Conference Awards 2020.
She is also passionate about philosophy, ethics, justice and human rights and calls herself a convinced anti-amateur.


Andrea Tonetti


Andrea Tonetti is well-rounded digital marketing and Facebook Advertising expert. He worked for Facebook before starting to work alongside entrepreneurs around the world privately as a consultant and advertiser (Including Digital Coach, AXA Assicurazioni, Carolin Soldo, Unobravo). He is currently Co-Founder and Head of Growth at Scaling Davids, an international performance marketing agency that in 2021 generated about 20 Million in revenue for its clients through Facebook and Google Ads.


Federico Utzeri


Federico did his first experiences in selling online between Shopify and eBay during high school creating small eCommerces and bring them till a MRR of 10.000€.
In 2017 he started working with Local Businesses to increase their sales through Facebook and Google advertising. In 2019 he founded Hybrida Marketing Srl, where he now is CEO.


Matteo Zambon


Founder of Tag Manager Italia, a consulting and training company specializing in digital analytics, Matteo Zambon is an internationally renowned digital analyst and the first Italian popularizer of Google Tag Manager (GTM). Matteo is part of the inner circle of official Google Tag Manager™ Beta Testers, i.e., the group of experts to whom the Google Tag Manager team in Mountain View (California) previews new GTM features.
In 2022, his “Tag Chef” software is awarded at Superweek with the prestigious Golden Punchcard Prize, dedicated to the best digital analytics application.

Jedi PPC Knights for the Experts’ Panel


Nils Rooijmans

Water Cooler Topics
Miroslav Varga

Miroslav Varga

Escape Studio

Wijnand Meijer

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Uros Djunisijevic

eLastic Agency