The Best of PPC & CRO in the World

2021 Speakers

We are still working to select the World’s Top Experts who will join us in 2022.

Here you can see who presented a real case or an advanced course about Google Ads, Facebook Ads, Amazon and Conversion Rate Optimization in 2021.

Gianluca Binelli

Gianluca Binelli

Booster Box

Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G’s Advisor, helping start ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (eg AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Expert in the World by PPC Hero.

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Jordi Damen


With over 18 years of experience in online advertising on Google, Bing, Facebook, Instagram and LinkedIn and all other online marketing disciplines and strategies, Jordi has successfully used GIF marketing for lead generation and recruitment campaigns since 2019. In February 2003, he founded his own company Leadrs, now Google Premier Partner, and employs 12 dedicated and enthusiastic marketeers. He is also co-owner of the online agency Clickables that is active in the leisure, beauty and fitness industry and has his own sup board brand with WANNAsup.

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Uros Djunisijevic


Full-stack digital marketing practitioner.
Founder of eLastic Agency.
We charge clients for helping them understand digital marketing services and make them comfortable with data.
But comfort and data sometimes happen to be on opposite sides: at that point, we stand by the data even if it means we have to drop comfort.
Because we’re not in it for clients’ comfort but their results.

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Arnas Klasauskas

Kiss Agency

Arnas worked with over 100+ brands on their Facebook and Google Ads within the last 4 years. Ranging from small startups and venture capital-backed brands to hyper growth startups, he have seen it all.

Within the last 6 years, he have spent over $10+ Million in ad spend and generated more than $50+ Million in sales.


Lars Maat

Maatwerk Online

With over 10 years of experience in online advertising on Google, Bing, Facebook, Instagram and LinkedIn, Laars is now heavily involved in messengerbots optimization. He founded his own company, Maatwerk Online, in September 2013, now being Google Premier Partner and counting 20 dedicated and enthusiastic marketeers + some freelancers. Campaigns ran so far, were mind-blowing with amazing openratios and clickratios. Maatwerk Online expanded rapidly and now also work for larger companies, running campaigns in more than 10 countries. He personally has all the Google Ads certifications, Google Analytics certification, Bing Ads certification, Facebook Blueprint and the Snapchat advertising certification.

Emanuele Maragno

Emanuele Maragno

Ecom House

Emanuele Maragno is a Facebook Advertising Strategist specialized in International Business Scaling through FB & IG Ads.
In the last 2 years alone, he spent more than 15.000.000$ in ad spend, helping fast-growing and scaling profitably over 50+ ecom stores worldwide.Together with the ecom veteran Daniel Bidmon, he is the Co-Founder of Ecom House, an E-commerce Scaling Agency focused on scaling 7&8 figures ecom businesses through paid advertising & growth strategies!


Lara Massmann


Paid Digital Marketing is the professional home of Lara Marie Massmann. Thanks to eight years of experience working in agencies, she is equipped with an extensive expertise in search engine marketing (SEM/PPC), social media advertising (SMA), marketplace advertising (MPA) and Google shopping optimization. After working as an SEM consultant at Performics, Massmann has spent the last few years at Berlin-based search, performance and content marketing agency Claneo advising numerous clients from a wide range of industries. Moreover, she enjoys sharing her knowledge and insights as a speaker at a number of national and international conferences.


Wijnand Meijer


Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard. He’s been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like ADworld Experience, SMX and Hero Conf. He’s probably best known for his 16-part “Complete AdWords Audit” blog post series, first released between 2013 and 2016. Finally, he has regularly been voted one of the Most Influential PPC Experts by PPC Hero.


Micky Mereu

Midsummer Agency

Managing Director at Midsummer Agency, a performance advertising agency focused on PPC, Analytics and CRO for international clients.
One of the tallest digital marketers in the world (self-declared) with 12+ years of experience in PPC under his belt.
He had fun playing with the accounts of large brands such as LEGO, L’Oreal, Uniqlo, FCA, UGG Australia.
Today, he truly believes that seeing a small-medium client grow exponentially is way more exciting and challenging.


Neza Skorc


A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management. Currently working as the Adspert Product Manager, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.


Justin Seibert

Direct Online Marketing

Justin Seibert is founder and President of Direct Online Marketing, a global top 200 Premier Google Partner. DOM has helped clients on every populated continent grow their businesses through digital advertising and marketing since 2006.
Justin has three times been named a top 25 most influential expert in search for speaking at conferences throughout the world. He was recognized by the WV SBA as 2017 Exporter of the Year and 2015 Entrepreneurial Success of the Year, and received the Export Achievement Certificate from the U.S. Department of Commerce.


Frederick Vallaeys


Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.


Sergejs Volvenkins


Sergey Volvenkin (PhD) has over 10 years of experience in marketing and digital marketing and also holds a PhD in digital marketing. He loves to share his agency experience with students, marketing experts, and business owners. Universities, banks, and government organizations invite Sergey to share his experience at conferences, seminars, and masterclasses. He is a positive-minded and result oriented professional who has taught more than 5,000 people during his career.


Susan Wenograd


20+ year marketing veteran, with with experience and passion for the intersection of paid media, content, and company revenue.
Over 15 years’ experience managing multiple millions in ad budget at a time. Platforms include: Google Ads, Microsoft Ads, and Paid Social (Facebook Ads, TikTok Ads, Snapchat Ads).
Managed email marketing program worth $65m in revenue at age 26, igniting a lifelong long of content testing.
Regular contributor and expert source for top media outlets including NPR, Wired, Digiday, eMarketer, and many others.
Client/Brand Experience includes: General Motors, Instacart, Infusionsoft, Lulus, Sideshow Collectibles, and many others.

Jedi PPC Knights for the Experts’ Panel


Nils Rooijmans

Water Cooler Topics
Miroslav Varga

Miroslav Varga

Escape Studio