I wrote the first version of my Free Quick Guide to Google Ads way back in 2012 (it seems impossible, but 10 years have passed!). The idea behind it has always been not only to give newbies a reasoned synthesis of the most important aspects of...
In my experience (now almost twenty years old) there are 2 main reasons why GAds accounts may underperform. Google is for sure happy if you get great results from campaigns. And this is not because they are incurable philanthropists (even if Big G is among those...
The top international news on Pay Per Click from December 1 -21, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to apply Google Ads recommendations (or not)https://www.practicalecommerce.com/when-to-apply-google-ads-recommendations-or-not How to effectively scale...
The top international news on Pay Per Click from April 24 to May 8, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Nils Rooijmans, Dutch PPC veteran and sharing his scripting knowledge at nilsrooijmans.com. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the...
Tonight I received an email directly from Google anticipating that starting from June 2020 part of the verification criteria for Google Ads Partner program will change. As far as I have read / understood the most important news are: Performance criteria for maintaining Partner's badge will be...
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 27 to October 18, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the...
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from May 17 to June 27, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Michelle Morgan (Clix Marketing), one of the best PPC Specialists...
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Miroslav Varga, one of the most renown PPC specialists in Croatia. Subscribe...
While working on new variants of Responsive Display Ads I realized that now, in addition to the maximum 5 titles, 5 descriptions and 15 images, you can also add up to 5 videos (which are then also visible in the ad previews). See the following screenshot: Having...