Posts

PPC World News Live #28

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from August 31 to September 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: A script to detect anomalies in hourly spend in […]

Google is removing the possibility to prevent display ads from being shown in apps

9/6 UPDATE: I completely misunderstood Google’s announcement! (sorry about that). I’m still incredulous, but today I received the first official notification in one of my accounts that the device content exclusion settings will soon be “simplified” by eliminating the possibility of excluding apps traffic. Google is actually removing the possibility of excluding GDN ads from displaying […]

PPC World News Live #17

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 16 to 23, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New Analytics reports to better track users behavior on our site […]

PPC World News Live #16

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 2 to 16, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 9 Landing Page templates quality sources https://www.wordstream.com/blog/ws/2017/12/04/landing-page-templates AdWords Updating times for […]

PPC World News Live #15

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from November 18 to December 1, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Black Friday data coming directly from Google https://www.thinkwithgoogle.com/consumer-insights/black-friday-shopping-trends/ Customer Match lists now matching telephone numbers and postal […]

PPC World News Live #12

The top international news on Pay Per Clic and Conversion Rate Optimization in week from October 13 to 20, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Do structured campaigns work best? https://3qdigital.com/blog/really-streamline-adwords-account Why branding campaigns are important http://www.ppchero.com/why-brand-ad-campaigns-are-important/ New Tag Manager triggered functionality to track […]

PPC World News Live #11

The top international news on Pay Per Clic and Conversion Rate Optimization in week from October 6 to 13, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Scripts now available in the new AdWords interface https://searchengineland.com/adwords-scripts-now-available-new-adwords-interface-284013 Bing launches its own maximize clicks bidding strategy https://searchengineland.com/bing-ads-launches-automated-bid-strategy-maximize-clicks-284248 […]

PPC World News Live #10

The top international news on Pay Per Clic and Conversion Rate Optimization in week from September 29 to October 6 commented live by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: AdWords launches new Showcase Shopping Ads (only in the new AdWords UI) https://support.google.com/adwords/answer/7316325?hl=en Infographic on Linkedin Ad targeting options https://izea.com/2017/09/15/linkedin-ad-targeting-options/ Margin […]

New simplified rotation options for AdWords Ads starting from 9/25

Google is beginning to notify the change of ad rotation settings, which will be operational starting from September 25th. The available settings are reduced by the current 4 (Optimize for clicks, Optimize for conversions, Rotate evenly and Rotate indefinitely) to only 2: Optimize – Prefer best performing ads (which will regroup old optimize for clicks/conversions […]